Published: October 11, 2011
NAVIGON Launches First On-Board Navigation App for Windows Phone 7 Smartphones
HAMBURG, Germany - (BUSINESS WIRE) - NAVIGON
AG, a leading provider of mobile phone on-board navigation, today
announced the launch of the first
on-board navigation app for Windows Phone 7 smartphones. NAVIGON's
app is available for Windows
Phone 7.5 users and takes advantage of new features made available
to developers with this new release such as the ability to save an
address to the start screen. In addition, NAVIGON also launches a free
traffic app for Windows Phone 7, traffic4all.
Similar to a standalone navigation device, NAVIGON for Windows Phone 7
works in areas without a cell phone signal, so users can get directions
and information anytime, anywhere. Other navigation apps for Windows
Phone 7 are dependent on a cell phone connection to download map and
routing data. Therefore, no cell signal can render navigation useless or
interrupted until a connection is reestablished.
"We are pleased to bring our award-winning navigation app to Windows
Phone 7," said Gerhard Mayr, NAVIGON vice-president of worldwide mobile
phones and new markets. "The app includes many of the same signature
features that have made NAVIGON's apps successful on other platforms,
such as Android
and iPhone.
The user interface is fully customized to the Windows Phone 7
experience, so users of this platform will feel right at home."
NAVIGON for Windows Phone 7 includes spoken turn-by-turn directions,
visual lane guidance, live traffic information and rerouting, among many
other features. NAVIGON's new app runs on Windows Phone 7.5 and also
takes advantage of new features made available to developers with this
new release. These features include the augmented reality function
Reality Scanner, which provides an instant and effortless way of
identifying nearby destinations while on foot; an option to select
address information directly from the phone's contact list; and the
ability to save a favorite or home address as a shortcut on the start
screen.
NAVIGON for Windows Phone 7 features include:
-
NAVIGON MyRoutes: The app includes routing technology built
upon NAVIGON's 20 years of experience in the navigation industry, so
users get the most reliable routes available. The MyRoutes feature
provides customized route suggestions with up to three different
choices based on the user's driving style.
-
Reality View Pro and Lane Assistant Pro: Reality View Pro
feature clearly displays photo-realistic views of actual
highway/interstate signs, exits, and lane guide markers so users can
see lane changes and exits in advance. Lane Assistant Pro prepares
drivers to make an upcoming exit or turn with a lane map complete with
arrows and actual road geometry.
-
NAVTEQ maps: NAVIGON for Windows Phone 7 uses one of the most
robust and accurate geographic databases in the world, providing the
most accurate map data and points-of-interest information. The
superiority of NAVTEQ maps is defined by its verified accuracy,
content richness, and its breadth of coverage data.
-
Traffic Live: NAVIGON for Windows Phone 7-using real-time
traffic information available from industry leader INRIX-alerts
drivers to traffic problems and automatically calculates alternative
routes so they can avoid congestion and save time.
-
Reality Scanner: Reality Scanner is an augmented reality
feature, providing an instant and effortless way of identifying nearby
destinations. Users simply point their smartphone in any direction to
see points-of-interest icons appear directly onto a live camera view,
making it easy to find destinations on foot.
-
NAVIGON Shortcut: Save any address as a shortcut to the Windows
Phone 7 start screen. This allows users to start navigating, for
example to their home address, with only one click.
-
Speed Assistant: Drivers can potentially avoid costly tickets
by receiving alerts when they're speeding and getting notified of
speed and red light cameras before they pass them.
Additional features include Google Local Search, which allows users to
find local points-of-interest instantly; one-tap access to help users
find critical services such as hospitals and police stations in case of
an emergency; and the ability to select address information directly
from the phone's contact list.
NAVIGON traffic4all Windows 7 App
In addition to its turn-by-turn navigation app for Windows Phone 7,
NAVIGON also announced a free traffic app: traffic4all helps drivers to
avoid gridlock and save time by providing a clear overview of traffic
conditions. NAVIGON developed an intuitive user interface that displays
traffic incidents on a map with a single hit of a button. Colored road
overlays indicate traffic flow, ranging from green for normal to red for
traffic congestion or black/white for blocked roads. The app also allows
users to plan ahead and look up traffic forecasts by entering a specific
time and location.
traffic4all uses traffic information from NAVIGON's partner INRIX. The
leading traffic expert covers more roads than any other provider,
delivering real-time traffic information that extends beyond major
highways and interstates covering more than two million miles in North
America and Europe.
Pricing and Availability
NAVIGON for Windows Phone 7 includes on-board NAVTEQ maps for the USA
and is available for $49.99 in the Windows Marketplace. NAVIGON offers a
special introductory price of $29.99 until November 15, 2011.
NAVIGON traffic4all is available at no cost in the Windows Phone
Marketplace. An upgrade option for $1.49 turns off the integrated ads.
For more information, please visit: www.navigon.com.
Find NAVIGON on:
Twitter: www.twitter.com/NAVIGON_US
Facebook: www.navigon.com/facebook
Flickr: www.navigon.com/flickr
YouTube: www.navigon.com/youtube
About NAVIGON AG - a GARMIN company:
Germany-based NAVIGON AG was founded in 1991 and is a leading supplier
of satellite navigation products. In July 2011, the company was acquired
by Garmin Ltd. and operates as a fully-owned subsidiary. The NAVIGON
brand offers mobile navigation devices (PNDs), smartphone navigation
applications, and solutions for the automotive OEM industry.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50024474&lang=en
Media
NAVIGON
Johan-Till Broer
Public Relations
Manager
+1 312 307 93 79
johan-till.broer@navigon.com
Twitter:
http://twitter.com/JohanTill
or
Sarah
Duckett
Public Relations for NAVIGON
+1 415 203 7442
sarah@sarahduckettpr.com
Twitter:
http://twitter.com/duckett08
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