Published: October 10, 2011
iPhone 4S Pre-Orders Top One Million in First 24 Hours
CUPERTINO, Calif. - (BUSINESS WIRE) - Apple today announced pre-orders of its iPhone 4S have topped one
million in a single day, surpassing the previous single day pre-order
record of 600,000 held by iPhone 4. iPhone 4S is the most amazing iPhone
yet, packed with incredible new features including Apple's dual-core A5
chip for blazing fast performance and stunning graphics; an all new
camera with advanced optics; full 1080p HD resolution video recording;
and Siri , an intelligent assistant that helps you get things done just
by asking.
"We are blown away with the incredible customer response to iPhone 4S,"
said Philip Schiller, Apple's senior vice president of Worldwide Product
Marketing. "The first day pre-orders for iPhone 4S have been the most
for any new product that Apple has ever launched and we are thrilled
that customers love iPhone 4S as much as we do."
iPhone 4S will be available at all 245 Apple retail stores in the US
beginning at 8 a.m. local time on Friday, October 14. Every customer who
buys an iPhone 4S at an Apple retail store will be offered free Personal
Setup service, helping them customize their iPhone 4S by setting up
email, showing them new apps from the App Store and more, so they'll be
up and running with their new iPhone before they leave the store.
iPhone 4S includes iOS 5, the world's most advanced mobile operating
system with over 200 new features, and iCloud, a breakthrough set of
free cloud services that work seamlessly with your iPhone, iPad, iPod
touch, Mac or PC to automatically and wirelessly store your content in
iCloud and push it to all your devices.
Pricing & Availability
iPhone 4S comes in either black or white and will be available in the US
for a suggested retail price of $199 (US) for the 16GB model and $299
(US) for the 32GB model and $399 (US) for the new 64GB model.* iPhone 4S
will be available from the Apple Online Store, Apple's retail stores and
through AT&T, Sprint, Verizon Wireless, and select Best Buy, Target and
Walmart stores and select Apple Authorized Resellers. iPhone 4 is
available for just $99 (US) and iPhone 3GS is available for free with a
two year contract.
iPhone 4S will roll out worldwide to 22 more countries by the end of
October including Austria, Belgium, Czech Republic, Denmark, Estonia,
Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania,
Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia,
Spain, Sweden and Switzerland.
*Qualified customers only. Requires a new two year rate plan, sold
separately.
Apple designs Macs, the best personal computers in the world, along with
OS X, iLife, iWork and professional software. Apple leads the digital
music revolution with its iPods and iTunes online store. Apple has
reinvented the mobile phone with its revolutionary iPhone and App Store,
and has recently introduced iPad 2 which is defining the future of
mobile media and computing devices.
NOTE TO EDITORS: For additional information visit Apple's PR website (www.apple.com/pr),
or call Apple's Media Helpline at (408) 974-2042.
(c) 2011 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac
OS, Macintosh, iPhone, Siri, App Store, iCloud, iPad and iPod touch are
trademarks of Apple. Other company and product names may be trademarks
of their respective owners.

Apple
Natalie Harrison, 408-862-0565
harri@apple.com
Natalie
Kerris, 408-974-6877
nat@apple.com
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