Published: October 05, 2011
Fields Automotive Group Expands MyDealerLot RFID Deployment for Automated Customer Recognition
ROSWELL, Ga. - (BUSINESS WIRE) - Fields
Automotive Group, an industry leader in customer service excellence
has elected to expand the use of MyDealerLot's
RFID technology throughout its dealer group in the Southeast and Chicago
for BMW, Mercedes-Benz, Chrysler, MINI, and after the successful initial
pilot deployment at BMW of Winter Park.
"Our largest BMW store served as a great test store to fully experience
the customer recognition and messaging technologies provided by
MyDealerLot. Since going live in May 2011, we quickly realized the
positive impact to the customer and improvement of key internal
processes," said John Mantione, Fields Auto Group Vice President. "In
addition, the technology has allowed us to connect our sales staff and
service clients in ways not previously possible for increased vehicle
sales."
"Our web-based client recognition technologies are designed to help
dealerships create new sales opportunities, enhance the customer
experience, and streamline business operations," said George Cresto,
MyDealerLot's founder and CEO. "Fields Auto Group is a great partner
that clearly understands the importance of superior customer service and
enhanced relationships. We are excited about the expanded use of our
technologies to provide a seamless level of service - regardless of
which Fields store a customer visits."
About MyDealerLot
MyDealerLot provides process improvement through Automated Customer
Recognition & Messaging Systems using RFID technologies to the best
known dealerships in the United States. MyDealerLot's Zonal Tracking
provides automated choke-point location tracking and web-based vehicle
dispatching systems.
MyDealerLot systems enable dealers to provide a 'Ritz Carlton' level of
services and help connect dealership sales staff to service clients for
fostering enhanced long-term relationships.
See us at Venture Atlanta, October 26, 2011. www.ventureatlanta.org
Visit www.mydealerlot.com
or call 1-888-MDL-RFID (1-888-635-7343) for more information.
About Fields Auto Group
With 32 franchises at 20 locations, Fields Auto Group serves customers
in Florida, Illinois, Wisconsin, North Carolina and British Columbia.
Everyone who purchases or leases a vehicle from Fields Auto Group is
entitled to complimentary loaner vehicles with service appointments, as
well as free car washes for the life of the vehicle. Fields' commitment
to building long term relationships with customers has enabled Fields to
grow from a single store in 1971 to North America's premier luxury auto
group. Visit www.fieldsauto.com
for more information.
MyDealerLot
Media Contacts
Ken Karegeannes, 770-316-8382
kkaregeannes@mydealerlot.com
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