Published: September 08, 2011
Autodesk Celebrates the Evolution of Creative Finishing at IBC 2011
AMSTERDAM - (BUSINESS WIRE) - This year at the International Broadcasting Convention (IBC), Sept. 9 to
13, Autodesk,
Inc. (NASDAQ: ADSK), will demonstrate its powerful creative software
tools for television, film and post-production, with particular focus on Autodesk
Flame Premium software (launched last year at IBC) and Autodesk
Flare software (launched here in 2009). The 2012 versions greatly
provide expanded creative and technical tools, enhanced stereoscopic
viewing modes, increased format support and improved performance speed.
Cutters Studios in Chicago used Autodesk Flame Premium 3D visual effects software to create "App," a hilarious commercial spot for Bud Light. Image courtesy of Cutters Studios.
"Our software continues to evolve to help Autodesk customers better
adapt to the changing economics of post-production. Autodesk's
integrated solutions support their creative imaginations," said Marc
Petit, senior vice president Autodesk Media & Entertainment. "We
launched Flame Premium and Flare not just to provide a wide breadth of
powerful tools, but unparalleled flexibility throughout the production
pipeline."
Flame Premium, a unified solution for 3D visual effects and look
development with innovative tools for interactive 3D compositing and
color grading, has been adopted by a wide swath of the post-production
industry - from startups to industry leaders, all the way from Michigan
to Manhattan to Mumbai.
Cutters Studios and RingSide Creative (USA)
In the early 1990s, Tim McGuire, CEO of Cutters Studios in Chicago, was
one of the very first Flame customers. When his company teamed up with
RingSide Creative in Detroit earlier this year, both companies jumped at
the chance to standardize the facilities on Flame Premium. Said McGuire,
"We're committed to giving our artists the best tools in the industry,
and Autodesk tools have always been the best."
RingSide Creative CEO Steve Wild added, "Cutters has two studios
offering finishing in Santa Monica and Chicago, and a third with
RingSide here in Detroit. Our 10 licenses of Flame Premium shared
between the two companies, enable us to provide our clients with a fully
integrated range of services, from real-time color grading and effects,
through design and editorial, all the way through the finishing process.
We're winning more work, taking on bigger jobs and, with Flame Premium,
our production process is faster, more efficient and most importantly,
more creative."
Light of Day (USA)
"You used to have 3D in one place, dailies in another and grading in yet
another, but now as expectations grow, people are trying to get more
bang for their buck," said Charles Nordeen, managing director of
NY-based post-house, Light of Day. "With Flame Premium, our business
literally changed overnight. We now have an efficient and cost-effective
way to keep work in-house as well as the flexibility to reconfigure our
suites as a Flame suite or an editorial finishing suite. What's more, it
gives us the ability to treat our artists like the respected rock stars
they are."
With a full-time staff of 13 artists working primarily in advertising,
Light of Day now has five licenses of Flame Premium, as well as Autodesk
Maya software for 3D work and Autodesk
Smoke for Mac software for prep. Nordeen added, "Being able to
expand your shop for jobs of any size provides a level of flexibility
that's just insanely valuable."
After (India)
Just two years ago, three successful young executives from diverse
financial and marketing backgrounds decided to pursue their passion for
filmmaking and open Purple Haze Motion Pictures Pvt. Ltd., a film
production company. This summer, when they decided to diversify and
expand by founding After, a film and advertising post-production studio,
they turned to Autodesk.
"Flame Premium provides a one-stop-shop solution with a streamlined
metadata workflow and integrated fast network technologies," said Vijay
Gutte, director for After. "We purchased six Flame Premium and 50 Flare
licenses to enable us to offer scanning, color grading, offline and
online editing, as well as visual effects. With these tools, we were
able to build a comprehensive and flexible CG pipeline to work in true
3D space, and get up and running quickly. We simply couldn't have
entered the post-production market with access to so much talent and
ability to create such impressive visuals in any other way."
Autodesk Flare
Since launching at IBC, Flare, a software-only 3D node-based compositing
assistant, has become an integral CG pipeline solution for industry
leaders and small boutique houses alike. With the full creative toolset
of Autodesk
Flame software, Flare affords post-production houses an integrated
solution that can be deployed throughout the production process and
across global pipelines. MPC, one of the world's most successful
post-production companies, with facilities in London, Los Angeles,
Vancouver, New York and Bangalore, recently purchased 20 Flare licenses
and distributed them between its major studios. "We worked on a promo
for a dramatic remix video of the Depeche Mode song 'Personal Jesus,'"
said Bill McNamara, Creative Head of Advertising 2D at MPC London. "It
was a high-profile job with lots of editorial changes. Using Flare, we
were able to distribute the work between three sites. Traditionally,
that work would have been scheduled during the night, but using Flame
and Flare meant we were able to integrate comments and feedback more
quickly and clearly, and complete the job faster."
Flame Premium and Flare Customers
For more information on Cutters Studios, RingSide Creative, Light of
Day, After and MPC, visit the IBC
Virtual Press Room. To learn more about Autodesk Subscription
benefits for Flame products, visit the Flame
Subscription Center.
About Autodesk
Autodesk, Inc., is a leader in 3D
design, engineering and entertainment software. Customers across the
manufacturing, architecture, building, construction, and media and
entertainment industries - including the last 16 Academy Award winners
for Best Visual Effects - use Autodesk software to design, visualize and
simulate their ideas. Since its introduction of AutoCAD software in
1982, Autodesk continues to develop the broadest portfolio of
state-of-the-art software for global markets. For additional information
about Autodesk, visit www.autodesk.com.
Autodesk, AutoCAD, Flame, Flare, Maya and Smoke are registered
trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries
and/or affiliates in the USA and/or other countries. Academy Award is a
registered trademark of the Academy of Motion Picture Arts and Sciences.
All other brand names, product names or trademarks belong to their
respective holders. Autodesk reserves the right to alter product and
services offerings, and specifications and pricing at any time without
notice, and is not responsible for typographical or graphical errors
that may appear in this document. (c) 2011 Autodesk, Inc. All rights
reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6851454&lang=en
Autodesk, Inc.
Rama Dunayevich, 415-547-2472
rama.dunayevich@autodesk.com
or
Hayley
Goff, + 44 1252 727-313 x 244
hayleyg@whiteoaks.co.uk
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