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Made in Polaroid Exhibit Brings Together Artists, Celebrities and Designers to Benefit Charity

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NEW YORK, Sept. 7, 2011 /PRNewswire/ -- Polaroid is honoring its founder Dr. Edwin Land's passion for the arts with the launch of the Made in Polaroid exhibit. An art show featuring more than 60 pieces created by a mix of artists, designers, photographers, actors and musicians who are united in their passion for creativity, all pieces will be auctioned with proceeds benefitting Free Arts NYC, a non-profit that provides arts and mentoring programs to under-served children. Participating artists include fashion photographers Patrick Demarchelier and Steven Klein, designers Cynthia Rowley and Phillip Lim and actors James Franco and Viggo Mortensen, among many others.

(Logo: http://photos.prnewswire.com/prnh/20110907/NY63631LOGO-a)

(Logo: http://photos.prnewswire.com/prnh/20110907/NY63631LOGO-b)

"It's very interesting to me that at this moment in time the new Polaroid G10 printer arrives and re-objectifies the photograph, literally making an object, a paper photograph," said participating photographer Matthew Rolston. "We seem to be headed toward a paperless world of visual communication and yet here we have an exciting new product that re-invigorates the thought of trading imagery - actual photographs that we hold in our hands - with each other."

Participants in the Made In Polaroid exhibit include:

    --  Aaron Ruell
    --  Aled Lewis
    --  Alex Pardee
    --  Anita Kunz
    --  Anne Collier
    --  Billy Norrby
    --  Brad Goreski
    --  Brett Ratner
    --  Chase Jarvis
    --  Charles Lloyd
    --  Chris Anthony
    --  Cynthia Rowley
    --  Dabs Myla
    --  Damian Aquiles
    --  Eine
    --  Eric Joyner
    --  Estevan Oriol
    --  Fabrizio Ferri
    --  Gary Baseman
    --  Gary Taxali
    --  Haus of Gaga
    --  Hilary Pecis
    --  Hush
    --  James Franco
    --  James Frey
    --  Jason Shawn Alexander
    --  Jean Pigozzi
    --  Jennifer Juniper Stratford
    --  Jim Lambie
    --  Joe Sorren
    --  Joey Remmers
    --  JoKa
    --  Joshua Petker
    --  Kent Williams
    --  Kinsey
    --  Krista Huot
    --  Liz Brizzi
    --  Marilyn Minter
    --  Maripol
    --  Mark Seliger
    --  Matthew Rolston
    --  Max Vadukul
    --  Michael Bernard
    --  Natalie Shau
    --  Nate Lowman
    --  Nick Walker
    --  Nico Muhly
    --  Norman Jean Roy
    --  Olaf Heine
    --  Patrick Demarchelier
    --  Paolo Roversi
    --  Peter Coffin
    --  Phillip Lim
    --  Phillip-Lorca DiCorcia
    --  RISK
    --  Rob Pruitt
    --  Sante d'Orazio
    --  Scott Brooks
    --  Stella Im Hultberg
    --  Steven Klein
    --  Sylvia Ji
    --  Taylor Christensen
    --  Todd Tourso
    --  Tory Burch
    --  Tyra Banks
    --  Vashtie Kola
    --  Viggo Mortensen
    --  Will Cotton

The exhibit explores the infinite number of ways technology can enable creative expression. Featuring pieces that range from single mounted images to multi-print mosaics, each artist taps a different approach to tell a story with photos. All works were created exclusively using the Polaroid GL10 Instant Mobile Printer, the first product from Lady Gaga's Grey Label line.

"Over the past 75 years, the simple joy of instant photography has encouraged and inspired truly original pieces of art, created by artists who range from world-renowned talents to casual hobbyists," said Scott W. Hardy, President of Polaroid. "The Made In Polaroid exhibit sparks a conversation on how the digital, instant and physical worlds can synchronize and come together effortlessly."

The exhibit opens to the public today at Phillips de Pury & Company's gallery at 450 West 15th Street in New York City. All pieces from the exhibit will be auctioned on September 14 at Phillips de Pury & Company's gallery at 450 Park Avenue in New York City. For more information and to view works from the Made In Polaroid exhibit, visit www.polaroid.com and at .

About the Polaroid GL10

All pieces from the Made In Polaroid exhibit were created exclusively with the Polaroid GL10 Instant Mobile Printer. A truly portable photo booth, the GL10 is the next generation of the Polaroid instant printing experience. Delivering photos that are ready to be shared, admired and inspired in under a minute, the GL10 features ZINK ®Zero Ink ® Technology from ZINK Imaging, a rechargeable battery that can print up to 40 images of full bleed or Polaroid Classic Border 3x4'' photos and connectivity to mobile devices via Bluetooth or digital cameras, PCs and Macs through a USB cable.

About Polaroid

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid brand has been around for more than 70 years starting with polarized sunglasses which then evolved into instant film, camera and camera accessories, marking the beginning of the well recognized Polaroid Classic Border Logo. In recent years, the Polaroid brand has expanded into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value for which the brand has long stood.

For more information, visit www.Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Grey Label, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

About Phillips de Pury & Company

Phillips de Pury & Company is an international art company that conducts auctions of Contemporary Art, Design, Photographs, Editions, and Jewelry. Phillips also handles private treaty sales and art advisory services including building private collections.

About Free Arts NYC

Since 1997, Free Arts NYC arts and mentoring programs have helped more than 25,000 at-risk children to build the confidence and self-esteem needed to realize their fullest potential. Each year, Free Arts NYC trains and places more than 1,000 volunteers into mentorship roles with low-income, homeless, abused and neglected children at schools, shelters and social service agencies across New York City. They also provide family-strengthening programs, multicultural arts camps, and visits to cultural centers and events. More information at www.freeartsnyc.org

Contact:Allison Matthewsamatthews@webershandwick.com(212) 445-8351

Amanda Wolbromawolbrom@webershandwick.com(212) 445-8230

Anne Huntingtonahuntington@phillipsdepury.com (212) 940-1210

Giulia Costantinigcostantini@phillipsdepury.com 44 20 7318 4010

SOURCE Polaroid



 
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