NEWS

WIRES

OTHER

Comcast/Florida East Coast Region, Partners with the Weather Channel to Offer Weather Safety & Preparedness Campaign

"The Be Ready, Weather or Not campaign is specifically designed with our customers' safety in mind," said, Comcast Vice President of Marketing for the FEC Region, Thomas Zemaitis. "Our partnership with The Weather Channel reinforces both companies' constant commitment to keep local customers safe and to protect them during severe weather."

The Weather Channel will be in town teaching South Floridians about the tools included in the Be Ready, Weather or Not online kit this weekend.

Personalities from the Weather Channel will be at the Doral Best Buy at 3318 N.W. 79^th Ave., on Saturday, August 27^th from 12-4PM

Be Ready, Weather or Not provides customers with valuable information to keep them safe and prepared before, during and after any severe weather. Through on-air, online and in-store elements, Comcast and The Weather Channel prepare viewers for any weather event - be it extreme heat, snow, thunderstorms, tornadoes, hurricanes and more - with the following tools:

• Tips on how to create an emergency preparedness and action plan to help keep families safe according to FEMA recommendations
• Information on how to talk to and help children regarding severe weather
• Tips for before, during and after a severe weather event
• Specialized tips to keep children and pets safe during weather emergencies provided in partnership with the American Humane Association
• Tips on what to do if an emergency evacuation is ordered

"This campaign will provide individual families, local churches, schools and businesses with preparedness checklists, essential supply lists and more to ensure steps are taken to keep safe when severe weather threatens," said Zemaitis." With such an active year for all sorts of weather events, we hope that all of our subscribers will take advantage of these tools."

For more information and to sign up for The Weather Channel severe weather alerts, please visit www.bereadyweather.com.

About Comcast Corporation:

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

Comcast's Florida East Coast Region extends from Palm Bay to Key West. Comcast, whose regional offices are located in Miramar, FL, employs more than 4,000 people in Southeast Florida.

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.comsite, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 45 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.

About American Humane Association

Since 1877 the historic American Humane Association has been at the forefront of virtually every major advance in protecting children, pets and farm animals. Today we're also leading the way in understanding human-animal interaction and its role in society. As the nation's voice for the protection of children and animals, American Humane Association reaches millions of people every day through groundbreaking research, education, training and services that span a wide network of organizations, agencies and businesses. You can help make a difference, too. Visit American Humane Association at www.americanhumane.org today.

About FEMA

FEMA's mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

Comcast Corporation
Spero Canton, 954-931-2906
Director of Public Relations, Florida East Coast Region
spero_canton@cable.comcast.com