Published: August 19, 2011
Rubber-Cal Hopes to Change B2C Industrial Rubber Sheet and Roll Sales with Purchase of SheetRubber.com Domain
SANTA ANA, Calif. - (BUSINESS WIRE) - In Orange County, California, one independent rubber distributor has set
out to change the online sale and distribution of industrial rubber
parts. Rubber-Cal,
Inc. recently purchased the domain www.SheetRubber.com.
The growing firm intends to create a new industrial rubber web store
that is consumer-based and geared toward individuals and single
projects. Sheet Rubber.com, which will specialize in the sale of
industrial sheet rubber and small rubber parts, will launch 4th quarter
2011.
Rubber-Cal, based in Santa Ana, California, is a national distributor of
rubber flooring, rubber
sheet products, and flexible ducting. Sheet Rubber.com signals a
shift in the company's retail policy.
Through Sheet Rubber.com, Rubber-Cal will offer small parts in custom
cuts and individual quantities. Customers will now be able to choose
from a variety of rubber
compounds and small parts according to their specific needs.
"We want to make the purchase process more consumer friendly," comments
Rubber-Cal E-Commerce Manager My Tran. "Selling small parts in bulk may
be the industry standard, but it alienates the B2C segment as well as
researchers and developers who dabble in parts."
Consumers and online shoppers looking for specific rubber parts will no
longer be required to buy bulk quantities. Sheet Rubber.com's sale of
pre-cut small parts with low minimum purchase requirements will make
rubber parts more accessible across all markets. Industrial services and
construction firms looking to save money and increase efficiency will
find the resources they need at Sheet Rubber.com.
Rubber-Cal hopes this new approach to industrial rubber will affect
change in the world of industrial rubber sales. CEO Beau Pirghibi notes:
"Our core competency is the retail sales of rubber parts in the US
market. This new brand is a reiteration of that very strategy."
"The consumer will be our focus," emphasizes My Tran. "With Sheet
Rubber.com, we are striving to improve the consumer experience and make
industrial rubber parts more accessible to everyone."
About Rubber-Cal
Rubber-Cal's brands include RubberCal.com, Ducting.com, Floor
Mat Company.com and, most recently, Coir Mat.com, an eco-friendly
doormat store. The company's rubber
flooring products have appeared on television shows such as ABC's
"Extreme Makeover: Home Edition" and "WWE Tough Enough."
Rubber-Cal
My Tran, (800) 370-9152
my.tran@rubbercal.com
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