Published: August 18, 2011
CORRECTING and REPLACING American Express Launches Line of Must-Have Fashion Experiences for Cardmembers This September
NEW YORK - (BUSINESS WIRE) - Please replace the release with the following corrected version due to
multiple revisions.
The corrected release reads:
AMERICAN EXPRESS LAUNCHES LINE OF MUST-HAVE FASHION EXPERIENCES FOR
CARDMEMBERS THIS SEPTEMBER
American Express Partners With DKNY For Cardmember-Only Runway
Show During Mercedes-Benz Fashion Week
Starting Today, Cardmember Packages Available for Access to
Fashion Events at Lincoln Center and Milk Studios
American Express announces today an exclusive roster of experiences
available for Cardmembers during Mercedes-Benz Fashion Week and MADE,
providing access to a wide variety of runway collections and fashion
events. Starting today, Cardmembers can visit americanexpress.com/entertainment
and purchase VIP packages to experience the excitement of the
Spring/Summer 2012 Collections.
"American Express is proud to showcase our longstanding support of the
fashion industry, and connect our style-savvy Cardmembers with more
unique experiences and memorable moments than ever before," said Jessica
Igoe, Vice President of Global Sponsorship Marketing, American Express.
"From Mercedes-Benz Fashion Week at Lincoln Center to the runways
downtown at Milk Studios, this season American Express is providing
unparalleled access to connect our Cardmembers with the designers they
love."
DKNY Cardmember-Only Fashion Show
American Express is proud to partner this season with iconic fashion
designer Donna Karan to debut the DKNY 2012 Resort Collection
exclusively for American Express Cardmembers. Before the models hit the
runway, Ms. Karan will offer the audience further insight into her
inspiration and design approach for the collection. The event will take
place Thursday, September 15 at Damrosch Park at Lincoln Center, kicking
off with pre-show cocktails at 7:30 p.m. and the show beginning promptly
at 8:30 p.m. Additionally, American Express will contribute a portion of
the proceeds to the Urban Zen Foundation.
"I am pleased to partner with American Express during Mercedes-Benz
Fashion Week to create a special in–season runway event for Cardmembers
showcasing the DKNY 2012 Resort Collection," said Donna Karan.
The American Express Skybox at Lincoln Center
The signature American Express Skybox makes its return during
Mercedes-Benz Fashion Week this season, offering a birds-eye view of the
runways in Damrosch Park at Lincoln Center. Between shows, Cardmembers
will join this year's Skybox Host as they mingle and gather first-hand
tips and expert advice from leaders from the fashion industry.
American Express Cardmember Experiences with MADE
American Express Cardmembers also have the opportunity to purchase
exclusive packages to preview select Spring/Summer 2012 collections
showing downtown with MADE. Available packages feature a variety of
fashion experiences such as VIP seating for runway shows including Billy
Reid, SUNO, Sophie Theallet and more, exclusive access to designer
presentations, backstage designer meet & greets, styling sessions and
more.
The American Express Skybox Report
The American Express Skybox Report will offer fashion mavens everywhere
a closer look into this season's Cardmember moments via unique content
curated from a select group of the industry's high-profile and emerging
fashion bloggers. Style lovers everywhere can visit www.amexskyboxreport.com
leading up to and throughout this season's shows and events, and also
join the conversation by following @americanexpress
on Twitter and using hashtag #amexfashion.
Council of Fashion Designers of America (CFDA)
In addition to Cardmember activities, American Express is proud of its
continued support of emerging designers with a $250,000 donation to the
CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion
Designers of America (CFDA). All proceeds from the sale of Skybox
packages will go towards the American Express donation.
American Express Cardmembers can now purchase tickets to the
Cardmember-Only Fashion Show and exclusive packages for the American
Express Skybox at Lincoln Center and MADE at Milk Studios at americanexpress.com/entertainment
(tickets and packages are not tax-deductible for Cardmembers). To learn
more about American Express' special access to the world of fashion and
other exciting entertainment offers, follow @AmericanExpress
on Twitter, become
a fan of American Express on Facebook and visit amexskyboxreport.com.
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
twitter.com/americanexpress
and youtube.com/americanexpress.
About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world
- from creation to consumer. We offer solutions that seamlessly connect
and associate fashion's key constituents and corporate brands using
IMG's global resources, influence and expertise.
Within the fashion industry IMG represents the world's top models,
leading designers and the most influential photographers, art directors
and stylists. The division produces the leading fashion events around
the globe and represents many of the industry's top organizations and
federations as well as works with various local and national
governments, creating regional and international fashion platforms.
For more information on IMG and its business visit www.imgworld.com.
About DKNY
Donna Karan International is one of the world's leading fashion design
houses. It designs, markets and distributes collections of apparel,
sportswear, accessories and shoes under the Donna Karan and DKNY brand
names. The Company has selectively granted licenses for the manufacture
and distribution of beauty and beauty related products, jeanswear,
activewear, men's sportswear and furnishings, men's tailored clothing,
hosiery, intimate apparel, coats, children's apparel, watches, eyewear
and home. Since November 2001, Donna Karan International has been part
of LVMH Moet Hennessy Louis Vuitton, the world's leading luxury goods
group.
About MADE at Milk Studios
MADE, formerly known as M.A.C. and Milk, was born from a
successful collaboration that started in 2008. Now in its fifth season, MADE
continues to showcase outstanding design and harness the energy of
New Yorkʼs creative communities. The compelling program of events - over
35 fashion shows and presentations each season, exhibitions, parties,
concerts, panel discussions and an unrivaled online presence on
milkmade.com - has translated to success at a retail level and in the
press, as well as in the highly coveted digital arena.
MADE has expanded as a year-round, dynamic platform for emerging
design talent and other innovators and visionaries. MADE provides
support to New Yorkʼs fashion community in a vibrant atmosphere that
encourages creativity, fosters growth and challenges convention. These
innovators and visionaries are now a powerful voice in the international
fashion dialogue and have initiated a general shift in the industry.
About CFDA/VOGUE Fashion Fund
The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established
to help emerging American design talent find continued success in the
business of fashion. In addition to business grants of $200,000 to the
winner and $50,000 each to the two runners-up, the award includes
mentorship from a panel of industry professionals whose expertise is
tailored to the designers' needs and future goals. Since its inception
in 2003, the program has granted nearly $1.3 million to twelve different
design companies. www.cfda.com.
PMK-BNC
Greg Maliczyszyn, 212-373-6143
greg.maliczyszyn@pmkbnc.com
or
American
Express
Bradley Minor, 212-640-2274
bradley.r.minor@aexp.com
Copyright © 2012, Business Wire, Inc., All rights reserved.
Copyright © 2012, NewsBlaze,
Daily News
Search News
