Published: August 16, 2011
Sacred Heart University Marketing Professor Publishes New Book 'Dangerous Hoops'
Dr. Peter A. Maresco, a clinical associate professor of Marketing at Sacred Heart University's John F. Welch College of Business, has added yet another published work to his list of accomplishments as author for the new book "Dangerous Hoops." Part crime novel, part textbook, Dangerous Hoops: A Forensic Marketing Action Adventure*, combines the principles of marketing and sport management into a lively narrative that educates and entertains.
Set in the world of professional sports, *Dangerous Hoops* introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives-and spare the NBA from a public relations nightmare. The adventurous storyline also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, *Dangerous Hoops* provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.
Dr. Maresco holds a Ph.D. from Walden University, a Master of Arts in Corporate and Political Communication from Fairfield University and a Bachelor of Arts in History from the University of Charleston in West Virginia. He is currently pursuing a Master of Arts in Religious Studies (MARS) degree at Sacred Heart. Before teaching at SHU, Dr. Maresco served as vice president for Marketing and Corporate and Public Communications at the former Mechanics and Farmers Savings Bank FSB of Bridgeport, Conn.
He has been involved with the Board of Associates at the University of Bridgeport and the Visiting Nurses Association of Fairfield County. He also served as president of the Barnum Festival, one of the largest festivals and parades in the country honoring the memory of P.T.Barnum.
Dr. Maresco contributed to Dangerous Hoops in collaboration with Dr. Larry Crumbley, a KPMG-endowed professor of Accounting at Louisiana State University's E. J. Ourso College of Business; Fred H. Campbell, a retired professor of Marketing at the University of North Carolina (Charlotte) and former Jefferson-Pilot Professor of Business and dean at Pfeiffer University; and Thomas J. Karam, an instructor of Marketing at Louisiana State University's E. J. Ourso College of Business.
For more information on Dangerous Hoops, please contact Funda Alp at 203-396-8241 or alpf@sacredheart.edu.
About Sacred Heart University
Sacred Heart University, the second-largest Catholic university in New England, offers more than 50 undergraduate, graduate and doctoral programs on its main campus in Fairfield, Connecticut, and satellites in Connecticut, Luxembourg and Ireland. More than 6,000 students attend the University's five colleges: Arts & Sciences; Health Professions; University College; the AACSB-accredited John F. (Jack) Welch College of Business; and the NCATE-accredited Isabelle Farrington College of Education. The Princeton Review includes SHU in its guides "Best 376 Colleges - 2012 Edition," "Best in the Northeast" and "Best 301 Business Schools: 2011." U.S. News & World Report ranks SHU among the best master's universities in the North in its annual "America's Best Colleges" publication. As one of just 23 institutions nationally, SHU is a member of the Association of American Colleges & Universities' (AAC&U) Core Commitments Leadership Consortium, in recognition of its core, "The Human Journey." SHU fields 31 division I athletic teams, and has an award-winning program of community service. www.sacredheart.edu
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