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CORRECTING and REPLACING Hipcricket Powers 130,000th Campaign

The release reads:

HIPCRICKET POWERS 130,000TH CAMPAIGN

Mobile Marketing and Advertising Leader Reaches Milestone Via Momentum from Mobile CRM, Mobile-Social, MMS, QR Codes and SMS Campaigns

Hipcricket, the one-stop mobile marketing and advertising company, today announced that it has reached an industry-leading 130,000 campaigns, including more than 30,000 in 2011 using elements ranging from SMS to MMS to CRM to mobile-social programs, mobile coupons, QR codes, branded applications, mobile web, and more. Hipcricket has powered mobile campaigns for a broad range of clients including brands, agencies, media companies and enterprises. Clients include MillerCoors, Nestle, Macy's, Simon Malls and the American Cancer Society among hundreds of others.

The pace of activity has advanced dramatically since Hipcricket powered its first campaign in 2004. Hipcricket developed and executed 17,000 campaigns in the first half of 2010 and nearly doubled that in the first six months of 2011. This year, the company is seeing double-digit month over month growth in the amount of campaigns processed each month.

"Many of our clients are accelerating their mobile efforts given the channel's ability to measure the success of campaigns and optimize in real time," said Eric Harber, Hipcricket president and chief operating officer. "Whether it's building API-based integrations for leading CRM systems or creating the first mobile-social solution, Hipcricket is innovating and driving measurable business results through our cloud-based HIP 7.0 platform."

Since Hipcricket's first campaigns in 2004, the work has broadened to feature mobile customer engagement that powers campaigns for its major national brand clients. Hipcricket has also increased its footprint in the agency world, through key partnerships with more than 70 agencies, and is itself the exclusive mobile marketing and advertising partner for a growing number of clients, including MillerCoors and the American Cancer Society.

Earlier this month, Augme Technologies, Inc. (OTCBB: AUGT) ("Augme" ) announced that it has signed a definitive agreement to acquire Hipcricket. The acquisition, which is subject to typical closing conditions, is currently expected to close at the end of August 2011.

Following completion of the acquisition, Hipcricket believes that the combined companies will be recognized as America's preeminent end-to-end mobile marketing solution provider for consumer brands, agencies, pharmaceutical/health, and media companies, with a combined client roster comprised of over 300 customers, including:

• ten of the world's top twenty pharmaceutical companies;
• six of the largest media companies in the world;
• four of the largest advertising agencies in the world;
• three of the leading fast-service restaurant groups in the world; and
• one of the largest food companies in the world.

About Hipcricket Inc.

Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile Web sites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable successes through an industry-leading 130,000 campaigns for clients such as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Dallas, Chicago, Los Angeles and Mexico City. For more mobile marketing and mobile advertising information please visit www.hipcricket.com.

fama PR
Nicole Cornwell, 617-986-5014
Hipcricket@famapr.com