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Duracell Survey Reveals That Parents Believe Video Games Can Be an Effective Teaching Tool

According to the survey, teachers believe that technology is intrinsic to their students' success. Nearly 85 percent feel that in order for their students to succeed in school, they need to have a general understanding of the latest technology. Likewise, 73 percent agree that in order for their students to succeed, they also need to have access to the latest technology. With the busy back to school season, it can be a stress for parents to keep up with the types of devices that their kids need to do well in school - in fact, half of them (50 percent) agree that it gets harder every year due to evolving technology.

"We know that electronic devices are increasingly becoming part of parents' back to school purchases," said Kip Olmstead, Duracell marketing director-North America. "Whether it's to keep children's battery-operated electronic devices powered up for use in the classroom or to provide the charge for educational video games at home, Duracell products offer much-needed solutions to make the back-to-school time a successful experience for parents, teachers and kids alike."

To help power electronic devices, the survey found that a majority of parents (52 percent) say that batteries are part of their back to school purchases. The survey results also revealed that:

• 85 percent of teachers agree that their students enjoy using electronic devices to learn as opposed to more traditional learning devices like text books.
• 74 percent of teachers agree that technology increases their students' motivation and self-esteem.
• 66 percent of teachers believe that the use of technology allows their school to be more green and 53% say that because of advances of technology at their school, their students are becoming more eco-friendly.
• 59 percent of parents agree that preparing their kids for going back to school can be stressful.

For more information on Duracell products for today's modern families and teachers, visit Duracell.com.

* This national survey was conducted online by Ipsos Public Affairs on July 8-13, 2011 using a national sample of 1,014 parents with at least one child under the age of 18 living at home. For more information about this survey please visit www.ipsos-na.com /news/

** This national survey was conducted online by Ipsos Public Affairs on February 23 - March 2, 2011 using a national sample of 1,000 teachers currently teaching kindergarten through high school. For more information about this survey please visit www.ipsos-na.com/news/

About Duracell

Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in lighting, renewable power and wireless charging technologies to help consumers live life without limits. Visit www.duracell.com for more information, follow us on Twitter.com/Duracell_Power, and like us on Facebook.com/Duracell.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers, Tide®, Ariel®, Always®, Whisper®, Pantene, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Duracell
Kurt Iverson, 203-796-4669
iverson.k@pg.com
or
PainePR
Jessica Johnston, 213-996-3784
jessica.johnston@painepr.com