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comScore Releases July 2011 U.S. Search Engine Rankings

RESTON, Va., Aug. 10, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 65.1 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in July with 65.1 percent market share, followed by Yahoo! Sites with 16.1 percent (up 0.2 percentage points) and Microsoft Sites with 14.4 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent (up 0.1 percentage points).

    comScore Explicit Core Search Share Report*
    July 2011 vs. June 2011
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
                               Explicit Core Search
    Core Search Entity              Share (%)
                                                Point
                           Jun-11     Jul-11    Change
    Total Explicit Core
     Search                  100.0%     100.0%     N/A
    Google Sites              65.5%      65.1%    -0.4
    Yahoo! Sites              15.9%      16.1%     0.2
    Microsoft Sites           14.4%      14.4%     0.0
    Ask Network                2.9%       2.9%     0.0
    AOL, Inc.                  1.4%       1.5%     0.1
    ---------                  ---        ---      ---


    *"Explicit Core Search" excludes contextually
     driven searches that do not reflect specific
     user intent to interact with the search
     results.
    ---------------------------------------------

More than 17.1 billion explicit core searches were conducted in July, up 3 percent versus the prior month. Google Sites ranked first with 11.2 billion searches (up 2 percent), followed by Yahoo! Sites with 2.8 billion (up 4 percent) and Microsoft Sites with 2.5 billion (up 3 percent). Ask Network delivered 494 million searches (up 3 percent), followed by AOL, Inc. with 251 million (up 5 percent).

    comScore Explicit Core Search Query Report
    July 2011 vs. June 2011
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
                               Explicit Core Search
    Core Search Entity             Queries (MM)
                                                Percent
                           Jun-11     Jul-11    Change
    Total Explicit Core
     Search                 16,720     17,141         3%
    Google Sites            10,948     11,158         2%
    Yahoo! Sites             2,650      2,764         4%
    Microsoft Sites          2,405      2,473         3%
    Ask Network                478        494         3%
    AOL, Inc.                  239        251         5%
    ---------                  ---        ---       ---

U.S. Total Core Search

Google Sites accounted for 64.8 percent of total core search queries conducted (up 0.3 percentage points), followed by Yahoo! Sites with 17.9 percent (up 0.4 percentage points) and Microsoft Sites with 13.4 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.3 percent.

    comScore Total Core Search Share Report*
    July 2011 vs. June 2011
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
                              Total Core Search Share
    Core Search Entity                  (%)
                                                Point
                           Jun-11     Jul-11    Change
    Total Core Search        100.0%     100.0%     N/A
    Google Sites              64.5%      64.8%     0.3
    Yahoo! Sites              17.5%      17.9%     0.4
    Microsoft Sites           14.1%      13.4%    -0.7
    Ask Network                2.6%       2.6%     0.0
    AOL, Inc.                  1.3%       1.3%     0.0
    ---------                  ---        ---      ---


    * "Total Core Search" is based on the five
     major search engines, including partner
     searches, cross-channel searches and
     contextual searches. Searches for mapping,
     local directory, and user-generated video
     sites that are not on the core domain of the
     five search engines are not included in these
     numbers.
    ----------------------------------------------

Americans conducted 19.2 billion total core search queries in July (up 3 percent). Google Sites ranked first with 12.5 billion searches (up 3 percent), followed by Yahoo! Sites with 3.4 billion (up 5 percent) and Microsoft Sites with 2.6 billion.

    comScore Total Core Search Query Report
    July 2011 vs. June 2011
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
                             Total Core Search Queries
    Core Search Entity                 (MM)
                                                Percent
                           Jun-11     Jul-11    Change
    Total Core Search       18,721     19,218         3%
    Google Sites            12,079     12,456         3%
    Yahoo! Sites             3,277      3,444         5%
    Microsoft Sites          2,647      2,573        -3%
    Ask Network                478        494         3%
    AOL, Inc.                  239        251         5%
    ---------                  ---        ---       ---

"Powered By" Reporting

As a part of comScore's commitment to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.

In July, 67.2 percent of searches carried organic search results from Google (vs. 67.6 percent in June) while 26.8 percent of searches were powered by Bing (vs. 26.6 percent in June).

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.