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SyCara Appoints Former Microsoft Executive as Chief Operating Officer

Dorre brings over 13 years of experience in the search marketing industry, having worked for Microsoft, Yahoo! and Overture. Dorre was one of the key people in starting Microsoft's paid search business. Most recently, she led Microsoft's paid search and advertising sales team, growing Microsoft's paid search business to over $300M in revenue. Prior to that, she led the launch of Microsoft AdCenter, which included numerous innovations in paid search, such as demographic and geographic targeting. During her six years at Microsoft, Dorre also led product, marketing and sales departments.

Prior to Microsoft, Dorre worked in product & business development at Yahoo! Search Marketing (previously Overture). At Overture, she led the rollout of the contextual advertising product. She also spent several years in management consulting at Price Waterhouse Coopers (previously Diamond Technology Partners), focusing on consulting to companies in product management and product development projects. Her largest project at Diamond was rolling out an Internet bank in Brazil for one of the largest commercial Brazilian banks.

"We're thrilled to be adding an executive with Jen's product development and operational leadership experience to the SyCara team. Her proven track record of innovative product design will help to drive SyCara's unique offerings and industry leadership," noted Dan Boberg, SyCara's CEO.

SyCara's team includes Boberg, former VP of professional services at Yahoo!, former iCrossing President Jeff Pruitt (SyCara board chair), and current iProspect CEO Robert Murray (SyCara board member). With Dorre's arrival, SyCara has added yet another major player to its already impressive leadership team and continues its rapid growth in the SEO tool industry.

Dorre holds an MBA from The Wharton School of Business and a B.S. in Computer Science from the University of California Berkeley.

About SyCara

SyCara has developed a platform for search engine optimization (SEO) that caters to agencies and enterprise users. The SyCara platform automates SEO management tasks and delivers actionable insights to guide search marketing professionals. SyCara provides a single SEO platform to simply and effectively accomplish workflow management, SEO monitoring, and SEO reporting. Using SyCara's prioritized, actionable plans, SEO professionals are empowered to achieve a higher level of efficiency and ROI.

For SyCara
Steve Thompson, 855-4-SYCARA
info@sycara.com