NEWS

WIRES

OTHER

Shopatron Helps United Sportproducts Germany Bring USG, Canarm, Superlite and Grub's Brands Online in North America

SAN LUIS OBISPO, Calif., Aug. 10, 2011 /PRNewswire/ -- Horse enthusiasts looking for United Sportproducts Germany's (USG) high-quality European Equestrian products can now find them conveniently online thanks to a partnership between USG-North America and retail-integrated eCommerce provider, Shopatron. USG-North America worked with Shopatron to launch eCommerce websites for four of its catalogs--USG in North America and Canarm, Superlite and Grub's in Canada--taking advantage of Shopatron's robust onBlocks website and store platform.

USG is known for exceptional quality, reasonably priced German riding apparel, protective gear, rugged work boots, Happy Day Horse Treats, horse blankets and saddle pads. Their Flexi Black Body Protector is a bestseller and was worn by 2009 German Gold medalist, Ingrid Klimke. The North American arm of the company will take advantage of Shopatron's multi-currency option which allows them to process orders both in US and Canadian dollars.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

"We look forward to introducing the USG brand to the broad network of equine retailers Shopatron works with," says Hilary Chambers, Sales Manager. "We expect Shopatron will not only connect us with online shoppers, but also expand our retail distribution through their strong connections in our industry."

"The Shopatron onBlocks system is great for brands looking to quickly and easily bring their existing catalog business online," says SVP of Marketing for Shopatron, Mark Grondin. "Plus, by integrating retailers into the fulfillment process, these brands reinforce and grow their relationships with retail distributors."

USG joins 35 other equine brands and 800 equine retailers using Shopatron's retail-integrated order processing system. For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About USG

USG was founded in Germany in 1998 by Stefan Schwanbeck who wanted to create products for equestrians with the traditional high standard German quality, at affordable prices. They offer a complete line of equine products for both horse and rider. In 2010 the plan was developed to expand the line and introduce the products to North America. Subsidiary Canarm Equine Products provides equine barn equipment and ventilation products, and Superlite and Grub's make revolutionary, all-weather boots for equine and outdoor sports enthusiasts in many styles for ladies, men and children. For more information visit: http://www.usg-na.com.

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

SOURCE Shopatron