Published: August 10, 2011
Emma Stone and Olivia Wilde Join Revlon as Global Brand Ambassadors
NEW YORK - (BUSINESS WIRE) - Revlon (NYSE: REV) announced today that it has signed two of Hollywood's
most sought-after actresses, Golden Globe nominated actress Emma Stone
and Olivia Wilde, as Global Brand Ambassadors for the Revlon brand.
Between them, Stone and Wilde have six major feature films slated for
worldwide launch in 2011, including the recently released hits, "Crazy
Stupid Love" (Stone), "Cowboys and Aliens" (Wilde) and "The Change-Up"
(Wilde), and the hotly anticipated "The Help" (Stone) and "In Time"
(Wilde). The actresses have quickly become fashion and beauty icons on
and off the red carpet with Stone's effortlessly chic and feminine style
and Wilde's alluring yet graceful sensibility.
As Brand Ambassadors for Revlon, Stone and Wilde will become the faces
of new and existing Revlon products and will appear in global,
multimedia campaigns that span television, print, in-store, and digital
and social platforms. Their first campaigns will be tied to the launch
of innovative, new color cosmetics and nail enamel products and will
world premiere in early 2012.
"We are absolutely thrilled to welcome Emma and Olivia into the Revlon
family," said Alan T. Ennis, Revlon President and Chief Executive
Officer. "These remarkably talented actresses personify the Revlon woman
- glamorous, confident and bold. Together, they will help us build
meaningful connections with new consumers and strengthen our
relationship with existing fans of our brand. Each has a unique style,
personality and look that appeals to a broad range of women."
In addition to starring in Revlon's global advertising campaigns,
Stone's and Wilde's involvement in the brand will be multi-layered. For
example, both have already enthusiastically pledged their commitment to
Revlon's philanthropic efforts, lending their star power to raise
awareness for a variety of causes that support women. Revlon has proudly
raised more than $65 million for women's cancer research over the last
10 years.
Stone said, "I have been familiar with Revlon for as long as I can
remember. I vividly recall my mom wearing Revlon makeup and I remember
getting to the age when I was finally able to wear Revlon myself. As a
brand, it is a leader and innovator in the world of cosmetic beauty. To
me, nothing is more important than inner beauty and I am so glad to be
associated with a company that recognizes, supports and positively
impacts women's issues, such as breast cancer awareness. Revlon
recognizes that every woman is multifaceted and magnificent in their own
way and the expression of individuality is as important to Revlon as it
is to me. I'm honored to be part of the Revlon family."
"I have always admired Revlon and their commitment to giving women the
confidence and tools they need to feel beautiful, both inside and out,"
said Wilde. "Creatively, Revlon has never been afraid to push the
envelope, which is important to me. I also love that they use their
tremendous recognizability around the world to do good as one of the
industry's biggest champions of women's health. It's exciting to join a
company with a big heart and big ideas!"
Stone and Wilde are arguably the hottest names in Hollywood today.
Between them, they have already appeared on more than 15 magazine covers
so far this year and have worked with Gucci Westman, the world-renowned
makeup artist, who serves as Revlon's Global Artistic Director. Westman
is creating the beauty looks for Stone's and Wilde's first Revlon
campaigns. In the months and weeks leading up to the debut of the
campaigns, Revlon Facebook fans and Twitter followers will receive
exclusive sneak peeks of the Westman-created looks.
About Revlon: Revlon is a global
color cosmetics, hair color, beauty tools, fragrances, skincare,
anti-perspirant deodorants and beauty care products company whose vision
is Glamour, Excitement and Innovation through high-quality products
at affordable prices. Revlon is one of the strongest consumer brand
franchises in the world. Revlon's global brand portfolio includes
Revlon color cosmetics, Almay color cosmetics, Revlon ColorSilk hair
color, Revlon beauty tools, Charlie fragrances, Mitchum
anti-perspirant deodorants, and Ultima II and Gatineau skincare.
Websites featuring current product and promotional information can be
reached at www.revlon.com,
www.almay.com
and www.mitchum.com.
Corporate and investor relations information can be accessed at www.revloninc.com.

Revlon Press:
Kimberly Kress,
212-527-6135
Senior Director of PR & Talent Management
kimberly.kress@revlon.com
or
Amanda
Ashe, 212-527-4657
PR Manager
amanda.ashe@revlon.com
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