Published: August 09, 2011
Strategy Analytics: Number of UK Quad Play Homes Will Treble by 2016
LONDON - (BUSINESS WIRE) - Slightly fewer than half of UK households today are "multiplay," meaning
that they take more than one entertainment or communication service from
the same provider. A new report
by analyst firm Strategy Analytics says that this number will grow to 67
percent by 2016. While most bundles today are "double play," comprising
two services, "triple" and "quad play" bundles will become increasingly
popular over the next five years.
By the end of 2011, an estimated 613,000 UK subscribers will take a
"quad play" service- a bundled offering of fixed voice, broadband,
television and mobile voice from the same provider-according to this report.
"Service Providers view the multiplay bundle as both a marketing vehicle
and a churn mitigation tool," said Ben Piper, Director of the Strategy
Analytics Multiplay Market Dynamics service and author of the report.
"And survey research we've just fielded in the UK shows that quad play
does provide a measurable amount of 'churn insulation,' or 'stickiness.'
Customers who subscribe to four services from the same provider are less
inclined to defect."
Second quarter results from UK Cable operator Virgin Media confirm these
findings. Churn among its quad play subscribers is reported at 6
percent, compared to 36 percent for its standalone "single play"
subscribers. Virgin has identified quad play upsell as a key growth area.
The report, "Multiplay
Services Forecast," provides analysis and subscriber forecasts
(2010-2016) for double play, triple and quad play services in ten
countries, including Austria, France, Germany, Italy, Netherlands,
Spain, UK, China, Japan and the US.
Analyst blog: Analyst Blog: http://blogs.strategyanalytics.com/MMD
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market
intelligence focused on opportunities and disruptive forces in the areas
of Automotive Electronics and Entertainment, Broadband Connected Home,
Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered
in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea
and China, Strategy Analytics works with clients through annual
multi-client services, management team workshops and custom consulting
engagements. For more information, please visit http://www.strategyanalytics.com/
Strategy Analytics, Inc.
US Contact:
Ben Piper, +1 617-614-0723
bpiper@strategyanalytics.com
or
European
Contact:
David Mercer, +44(0) 1908 423 610
dmercer@strategyanalytics.com
Copyright © 2012, Business Wire, Inc., All rights reserved.
Copyright © 2012, NewsBlaze,
Daily News
Search News
