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Barnes & Noble's NOOK Back-to-School Offer Sends Students to Head of the Class with Free Reading and NOOK Apps

Lightweight and easy to fit into a backpack, jacket or purse, the award-winning All-New NOOK, the Simple Touch Reader is the eReader for everyone. At only $139, NOOK offers long-lasting battery life of up to 2 months, the most advanced E Ink Pearl display for a crisp, clean reading experience and a great social experience to share reading information and recommendations with friends. The highly acclaimed NOOK Color Reader's Tablet is the best value on the tablet market at $249 and designed for those who love to read everything –books, enhanced books, magazines, newspapers and children's books - all in rich, beautiful color. NOOK Color also offers a collection of high-quality apps, built-in-email and enhanced Web browsing - perfect for any student to learn and stay connected through their studies.

"Both NOOK Color and The All-New NOOK are great reading devices for students looking for an innovative and lightweight way to read from our selection of more than 2 million digital titles including great books and study guides," said Sasha Norkin, vice president of digital and channel marketing at Barnes & Noble.com. "We compiled many classic literature titles found on required reading lists at schools around the country and paired them with some of our leading SparkNotes study materials. Add to that our free NOOK Study guides and helpful NOOK Apps for productivity, and you've got a robust offering that will help prepare students for the year ahead."

Upon registering their new devices, customers who purchase the All-New NOOK or NOOK Color during the back-to-school promotional period will receive an e-mail with unique access codes to download their free content. Consumers will be able to enjoy classics such as A Tale of Two Cities, Beowulf, Ivanhoe, Crime and Punishment and The Portrait of the Artist As A Young Man and others, and popular Spark Notes guides, including To Kill a Mockingbird, The Great Gatsby, The Catcher in the Rye, and Harry Potter and the Deathly Hallows. All NOOK device customers can access complimentary content including NOOK Study's 50 Survival Tips: How to Win at College, 25 Tips for Living Up a Semester Abroad, and 25 Tips for Landing an Internship. All NOOK Color users can download and enjoy free educational apps, including Fliq Notes, Fliq Tasks, NOOK Word of the Day and the popular news app, Pulse, to increase productivity and spur learning and discovery.

For more information or to purchase a NOOK device, visit www.bn.com/nook or visit any NOOK Boutique or display in one of Barnes & Noble's more than 700 bookstores (http://store-locator.barnesandnoble.com).

About NOOK from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Bookstore of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color Reader's Tablet , the best-value on the tablet market ($249), features a stunning 7-inch VividView Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The All-New NOOK ($139), the Simple Touch Reader , is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store feature to read NOOK Books for free, and the More In Store program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Books-A-Million, OfficeMax and Fred Meyer stores.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad , iPhone, iPod touch^®, Android smartphones and tablets BlackBerry, PC and Mac. Lifetime Library helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en espanol (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore (www.bn.com/ebooks). Through Barnes & Noble's NOOK eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software. General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

The All-New NOOK , The Simple Touch Reader , NOOK , NOOK 1^st Edition , NOOK 1^st Edition Wi-Fi , NOOK Color , Reader's Tablet , Fast Page , NOOK Books , NOOK Bookstore , NOOK Newsstand , NOOK Magazines , NOOK Newspapers , NOOK Apps , PubIt! , NOOK Kids , Read In Store , More In Store , NOOK Friends , LendMe, NOOK Library , NOOK Boutiques , The Barnes & Noble Promise , NOOK Books en espanol , NOOK Study , Free Friday , Lifetime Library and Read What You Love. Anywhere You Like are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
mkeating@bn.com
or
Barnes & Noble, Inc.
Carolyn J. Brown, 212-633-4062
Corporate Communications
cbrown@bn.com