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Newland's Briar Chapel Experiences Growth, Launches Mobile Site

According to a recent Metrostudy report, Briar Chapel is currently No. 3 in the Triangle based on annual starts. In addition, traffic to the community's website, www.briarchapelnc.com, is up 18 percent year over year, following a refresh of the site that includes mobile capabilities.

"One change we are seeing more and more every day is that prospective buyers are accessing the Briar Chapel website on their mobile devices," said Kristy Yule, regional vice president of marketing, Newland Communities. "To address this trend, we have developed a mobile-friendly site that makes it easy for visitors to find information about model homes, builders and other amenities while driving around the neighborhood and shopping for a new home."

The mobile-friendly site has GPS functionalities, allowing home shoppers to request directions to inventory homes, model locations and the information center. Its one-touch Click to Call feature connects visitors directly to Briar Chapel representatives, as well as builder sales agents.

Briar Chapel's parent company Newland has also seen an overall increase in net home sales for the second quarter. Sales are up 10.7 percent from Q2 2010 and 14.5 percent from Q2 of 2009.

About Briar Chapel by Newland Communities

Briar Chapel, a new-home community just outside of Chapel Hill, North Carolina, has been intentionally designed to inhabit the land without inhibiting its true nature. Newland Communities is a privately owned company that creates residential and urban mixed-use communities from coast to coast. Newland believes it has a responsibility to create enduring, healthier communities so people may live life in ways that matter most to them. At Briar Chapel, that means diverse neighborhoods, parks, schools, acres of open space, miles of nature trails and healthy homes constructed with green building principles. Newland and its affiliated companies are currently developing or managing nearly 40 communities in 14 states.

For Briar Chapel by Newland Communities®
Dana Hughens, 615-294-1886
d@clairemontcommunications.com