Published: August 08, 2011
Nationwide Poll: The Most Stressful Time for Many Moms? Back-to-School Season
(BUSINESS WIRE) - Sure, the holidays can be a whirlwind. But a new nationwide survey shows
that with new routines to plan, the cost of clothes and supplies, and
the hassle of dragging the kids to multiple stores, back-to-school
season has become the most stressful time of year for many moms.
The nationwide survey revealed that 32 percent of moms think the start
of school causes the most stress annually. The next highest: the
holidays, which 30 percent find to be the most stressful time, making
the two seasons about equally stressful, given the survey's margin of
error.
"There is just a lot to do with the shopping, labeling all the school
supplies, all the paperwork that needs (to be filled) out every year and
just the stress of having to get back into a routine," one mom said.
"Plus all the money we have to spend on supplies, backpacks and clothes,
shoes."
Or, as another mom put it, "Arrrgggg!"
The nationwide survey was commissioned by the Epsom
Salt Council, which has a long history of helping people create
at-home spas to economically relax and escape from stress. From July 21
to 25, researchers polled 459 moms nationwide with children ages 5 to 17
living at home. Conducted by Eric Mower and Associates, the survey's
margin of error is 4.6 percentage points.
Why are moms so stressed? More than half blame the cost of clothes,
supplies, fees, tuition and other back-to-school essentials. That number
was even higher - almost 70 percent - for moms whose oldest children are
in high school.
"If you try to shop during the (sales) tax-free weekend," one mom said,
"everybody else is also out there, and the stores are too crowded. Plus
the clothes and the arguments. Then there's the money. I'd like to shop
around for some deals on the needed school items, but there's never
enough time once the list has been released."
The stress isn't limited to parents, the survey found. Moms also say
their kids feel tense about going back to school. That's true for 59
percent of moms nationwide, including 71 percent of the moms with high
schoolers and 60 percent of the moms whose oldest child is in middle
school.
More than a third of the moms say for kids, the leading cause of
back-to-school stress is knowing they will soon need to do homework,
study for tests and get good grades. Thirty percent said their kids
worry about adjusting to a new class and teacher.
Peer pressure also causes a large amount of the children's stress,
especially for middle school students. Almost 39 percent of their moms
say the kids worry about having the "right" clothes and supplies, and 35
percent say their kids worry about making friends and getting along with
other kids.
To help kids cope, 83 percent of the moms say they talk to their
children, 43 percent said they practice new routines before the first
day, 36 percent said they participate in relaxing activities with their
children, such as reading or exercise, and 13 percent said they give
their children a relaxing bath before bed.
And for themselves, moms say the leading ways they de-stress are
watching TV (67 percent), reading a book (59 percent), taking a walk (45
percent), shopping or spending time with friends (both 44 percent) and
taking a hot bath (41 percent).
"We want to salute all the moms and thank them for everything they're
doing to make this a successful school year," said Jim Hill, the Epsom
Salt Council's president and father of three children preparing to go
back to school. "In these last few days of summer vacation, we hope moms
can still find a little time for themselves and enjoy at least a little
of the relaxation they deserve."
About Epsom salt
Epsom salt - actually magnesium sulfate - is one of the most versatile
household products, with uses ranging from creating at-home spa
treatments to soothing achy muscles to helping start or improve gardens.
It's been used therapeutically for hundreds of years, and it's gaining a
new generation of fans looking for a safe, economical alternative in a
sea of expensive, over-the-counter remedies. Epsom salt is easy to use,
easy to find in your local pharmacy or grocery store and it costs about
the same per use as a cup of coffee. For more information, please visit
either www.epsomsaltcouncil.org,
www.facebook.com/epsomsalt,
or contact Peter Smolowitz, (704) 916-6163, psmolowitz@mower.com.

For Epsom Salt Council
Peter Smolowitz, 704-916-6163
psmolowitz@mower.com
www.epsomsaltcouncil.org
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