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Attensity Named CRM Rising Star at CRM Evolution Conference

PALO ALTO, Calif., Aug. 8, 2011 /PRNewswire/ -- Attensity, the leading provider of text analytics solutions for Customer Experience Management (CEM), today announced that the editors of CRM Magazine have named the company a "CRM Rising Star" in their annual CRM Market Awards program. Designated a "Forward Thinker," Attensity is honored alongside other CRM Rising Stars including ConstantContact, Crowd Factor, Groupon, LinkedIn and Yammer.

(Logo: http://photos.prnewswire.com/prnh/20110222/SF51317LOGO)

The awards are published in the August issue of CRM Magazine and announced at this week's CRM Evolution 2011 conference in New York City. Attensity will be at the conference to demonstrate its new Voice of the Customer Command Center in booth 400. Attensity customer JetBlue Airways is also participating in the conference with an August 9 session titled "Improve Customer Service Experiences." Bonny Simi, JetBlue's director of customer experience and analysis, will discuss how the airline employs Attensity's text analytics solutions to understand passenger sentiment, improve services and head off issues.

"We are honored to be named a CRM Rising Star among such impressive company," said Rebecca MacDonald, Attensity's vice president of marketing. "It is a strong testament to our innovative products, and to the work that our industry-leading customers -- such as JetBlue -- are doing to use the voice of the customer to drive their business processes."

About Attensity(TM)

Attensity's text analytics solutions are the choice of the world's leading brands for Customer Experience Management (CEM). Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., and Kaiserslautern, Germany, Attensity is powering the customer experience strategies of companies such as Charles Schwab, Citigroup, HP, JetBlue, Lloyd's Banking Group, Siemens, Starwood Resorts, Travelocity and Whirlpool. Visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.

©2011 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. All rights reserved.

Contacts:
Rebecca MacDonald, Vice President of Marketing, (650) 433-1700, rmacdonald@attensity.com
Lisa Hawes, Sterling Communications, (408) 884-5155, attensity@sterlingpr.com

SOURCE Attensity