Published: August 05, 2011
Summer Blockbusters Come to NOOK Color Including Cowboys & Aliens Graphic Novel App with In-Store Exclusives, Winnie the Pooh, Captain America and Other Interactive Kids Books
NEW YORK - (BUSINESS WIRE) - Barnes & Noble, Inc. (NYSE: BKS), the world's largest
bookseller, announced today a myriad of great new summer movie
blockbusters and other content for its critically acclaimed NOOK Color
Reader's Tablet , making the best value tablet on the market
at $249 even better. NOOK Color customers can now read, explore and do
even more, with an expanding array of popular high quality NOOK Apps ,
more than 600 interactive children's picture books, a selection of more
than 180 digital newspapers and full-color magazines, along with special
content made available exclusively for NOOK device customers. Among
these extras, customers who download the new Cowboys & Aliens graphic
novel NOOK App can unlock free exclusives, including a prologue video,
sketchbook, character bios and a secret Alien Language Translator while
connected to free Wi-Fi in any Barnes & Noble store.
"NOOK Color is perfect for people who enjoy reading a range of content
in rich color, staying connected, and utilizing the latest popular
apps," said Jamie Iannone, President of Digital Products, Barnes &
Noble.com. "We've added even more ways for adults and children to enjoy
content based on some of the biggest summer movies, plus even more
high-quality apps and books. NOOK Color is always getting better and
remains the perfect companion for exploring and discovering almost
anything, anywhere, and priced at $249, it's a terrific value."
Through its growing collection, customers can enjoy hundreds of popular,
high-quality NOOK Apps offered by third-party developers and content
providers for NOOK Color. New selections include the ever-popular Ms.
PAC-MAN, Text Twist 2, Let's Golf! 2, Mazes, Doodle Jump Deluxe, and
more fun apps made just for kids like Preschool Connect the Dots,
Monster Match, Sandra Boynton's Moo Baa La La and more. Among the
most recent top paid NOOK Apps are Angry Birds, Angry Birds Rio, Ms.
PAC-MAN, Solitaire and Blast Monkeys and top free apps include Float HD,
Fliq Calendar, Tikatok StorySpark, Fandango Movies and BibleReader.
Just in time for back to school, Barnes & Noble's youngest customers can
choose from the world's largest collection of digital children's content
including more than 600 picture books and more than 12,000 kids' chapter
books. The company has added numerous options to prepare kids for
classroom time, including interactive Read and Play titles Kindergators
by Rosemary Wells and ABC Dinosaurs from the Museum of Natural
History. NOOK Kids also offers new books featuring characters from
popular summer movies - Disney's Cars 2, Transformers, Winnie the Pooh,
Thor, Captain America and more. Current bestsellers include Cars,
Puff the Magic Dragon, I Saw an Ant on the Railroad Track, Splat
the Cat Sings Flat, Fancy Nancy and the Mean Girl, Frog and Toad
Are Friends and The Little Mermaid: A Special Song. In
addition to NOOK Color, most picture books are available to be enjoyed
by iPad owners using the free NOOK Kids for iPad application (www.nookkids.com/ipad
and www.itunes.com/appstore).
Adding tens of thousands of new NOOK Books to its expansive
offering of more than 2 million titles, Barnes & Noble offers something
for everyone to read from bestsellers and new releases to favorites and
classics. NOOK Color customers will enjoy even more enhanced titles such
as Harry, A History: The True Story of a Boy Wizard, His Fans, and
Life, which includes video footage and an exclusive interview with
J.K. Rowling. Barnes & Noble's current bestsellers include Jaycee
Dugard's survival story A Stolen Life, George R. R. Martin's A
Dance with Dragons and a standout newcomer from Ransom Riggs Miss
Peregrine's Home for Peculiar Children, a thriller mixed with
vintage photos appealing to both young adults and adults.
Exclusive More in Store
Barnes & Noble will offer new More In Store content, exclusively
available for NOOK Color and NOOK customers in any of Barnes
& Noble's more than 700 stores by connecting to free in-store Wi-Fi
service. Readers can enjoy exclusive contributions from bestselling
authors Meg Cabot and Janet Evanovich, Tiger's Curse breakout
Colleen Houck, grillmaster Andrew Schloss, diamond expert Alicia Oltuski
and other notable authors. More In Store content is updated weekly and
each new feature is available for four weeks on a rolling basis. NOOK
customers can always check the recent content by visiting www.bn.com/moreinstore.
About NOOK from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read
what you love, anywhere you like with a fun, easy-to-use and immersive
digital reading experience. With NOOK, customers gain access to Barnes &
Noble's expansive NOOK Bookstore of more than two million
digital titles, and the ability to enjoy content across a wide array of
popular devices. The award-winning NOOK Color Reader's Tablet ,
the best-value on the tablet market ($249), features a stunning 7-inch
VividView Color Touchscreen to read all of the content you
love, shop popular apps, connect via email, browse the Web and more. The
All-New NOOK ($139), the Simple Touch Reader , is the
easiest-to-use 6-inch touch reader, with the longest battery life of any
eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi
connectivity, enjoy the Read In Store feature to read NOOK
Books for free, and the More In Store program,
which offers free, exclusive content and special promotions. Barnes &
Noble was the first company to offer digital lending for a wide
selection of books through its LendMe technology, available
through NOOK eReading products. Find NOOK devices in Barnes & Noble
stores and online at www.BN.com,
as well as at Best Buy, Books-A-Million, Fred Meyer, OfficeMax, Staples
and Walmart.
In addition to NOOK devices, Barnes & Noble makes it easy for customers
to enjoy any book, anytime, anywhere with its free line of NOOK
software, available at www.bn.com/freenookapps.
Customers can use Barnes & Noble's free eReading software to access and
read books from their personal Barnes & Noble digital library on devices
including iPad , iPhone, iPod touch®,
Android smartphones and tablets BlackBerry, PC
and Mac. Lifetime Library helps ensure that Barnes & Noble
customers will always be able to access their digital libraries on NOOK
products and software-enabled devices and BN.com. Barnes & Noble also
offers NOOK Study (www.nookstudy.com),
an innovative study platform and software solution for higher education,
NOOK Kids (www.nookkids.com),
a collection of digital picture and chapter books for children, and NOOK
Books en espanol (http://www.barnesandnoble.com/ebooksenespanol),
the first-ever Spanish language digital bookstore in the United States.
For more information on NOOK devices and eReading software, updates, new
NOOK Book releases, Free Friday NOOK Books and more, follow us on www.twitter.com/ebooksbn
and www.facebook.com/nookbn.
ABOUT BARNES & NOBLE, INC.
Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a
Fortune 500 company, operates 705 bookstores in 50 states. Barnes &
Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes &
Noble, also operates 636 college bookstores serving nearly 4.6 million
students and faculty members at colleges and universities across the
United States. Barnes & Noble conducts its online business through
Barnes & Noble.com (www.bn.com),
one of the Web's largest e-commerce sites, which also features more than
two million titles in its NOOK Bookstore (www.bn.com/ebooks).
Through Barnes & Noble's NOOK eReading product offering, customers can
buy and read eBooks on the widest range of platforms, including NOOK
eBook Readers, devices from partner companies, and hundreds of the most
popular mobile and computing devices using free NOOK software. General
information on Barnes & Noble, Inc. can be obtained via the Internet by
visiting the company's corporate website: www.barnesandnobleinc.com.
The All-New NOOK , The Simple Touch Reader , NOOK ,
NOOK 1st Edition , NOOK 1st Edition
Wi-Fi , NOOK Color , Reader's Tablet ,
Fast Page , NOOK Books , NOOK Bookstore ,
NOOK Newsstand , NOOK Magazines , NOOK
Newspapers , NOOK Apps , PubIt! ,
NOOK Kids , Read In Store , More
In Store , NOOK Friends , LendMe,
NOOK Library , NOOK Boutiques ,
The Barnes & Noble Promise , NOOK Books en espanol ,
NOOK Study , Free Friday , Lifetime Library
and Read What You Love. Anywhere You Like are trademarks of
Barnes & Noble, Inc. Other trademarks referenced in this release are the
property of their respective owners.
Follow Barnes & Noble on Twitter (www.bn.com/twitter),
Facebook (http://www.facebook.com/barnesandnoble)
and YouTube (http://www.youtube.com/user/bnstudio).

Barnes & Noble, Inc.
Mary Ellen Keating, Corporate
Communications, (212) 633-3323
mkeating@bn.com
or
Barnes
& Noble, Inc.
Carolyn J. Brown, Corporate Communications, (212)
633-4062
cbrown@bn.com
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