Published: August 05, 2011
Jumptap Mobile STAT Report Maps the U.S. as Android vs. iOS
CAMBRIDGE, Mass. - (BUSINESS WIRE) - New data from Jumptap, the leader in targeted mobile advertising, shows
that consumers in the South and Southwest tend to be Android-biased
compared to the rest of the country, while those in the Midwest and
Northeast lean towards iOS. California, Texas and Florida over-index for
Android use and states in New England and the Midwest over-index for iOS
use. Blackberry use, which over-indexed in New York, was also included
in the geographic data. This new data establishes an evolving narrative
of a North vs. South divide in the ongoing battle of the two top mobile
operating systems.
The results are revealed as part of Jumptap's monthly data report,
Mobile STAT (Simple Targeting & Audience Trends), which is based on data
for the first half of 2011 from the over 83 million unique users on the
Jumptap mobile ad network. The report also showed that Android continues
to hold the top spot in terms of overall share (with iOS coming in a
close second), but that iOS ads continue to outperform ads on other
operating systems.
"Our advertisers are requesting the most granular data available on
mobile users so they can create the most targeted campaigns," said Paran
Johar, Chief Marketing Officer for Jumptap. "This new data reveals some
interesting patterns for advertisers to consider when targeting
consumers using Android devices vs. iOS devices."
The STAT report also examines the ad performance on Android devices in
new dimensions, breaking out ad performance by both manufacturer and
carrier. The manufacturer analysis showed that Sony Ericsson devices are
the only Android devices with ad performance nearing that of iOS
devices. Ads running on Sony Ericsson devices in the first half of 2011
averaged a .54% click-through rate, making it the only Android
manufacturer above the industry average of .52%, but still not as high
as iOS devices at .78%.
Jumptap's Mobile STAT report is a monthly view into targeting and
audience trends in mobile advertising. Jumptap takes a unique
data-driven approach to mobile advertising, enabling it to surface the
insights contained in the report. STAT contains analysis of hundreds of
gigabytes of log data, powered by the scalable, efficient and
lightning-fast Jumptap technology. Jumptap strives to make mobile
advertising smart and simple, and STAT was designed to benefit the
entire mobile ecosystem.
To download a full copy of the Jumptap STAT report, visit jumptap.com/STAT.
Reporting Methodology
The results of the Jumptap STAT report are derived from large quantities
of network data to identify targeting and audience trends. Jumptap uses
proprietary algorithms to analyze and normalize this data. In some
cases, when sufficient conditions are met, subsets of data may have been
used as proxies to represent the overall network.
About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched
portfolio of technology patents, Jumptap's data-driven solutions deliver
the highest ROI for advertisers, and the best yield for publishers,
across multiple platforms. The company partners with digital and media
agencies, publishers, wireless carriers and brand advertisers, to
deliver an array of mobile advertising solutions. For more information,
visit www.jumptap.com
or follow us on twitter.com/jumptap
Jumptap
Matt Duffy,617-301-4176
matt.duffy@jumptap.com
or
SparkPR
Glenn
Mandel, 704-321-0351
gmandel@sparkpr.com
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