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Widen Takes On Nine New Digital Asset Management Clients in Q2 2011

Among the companies adopting Widen's DAM system is IMC², a full-service branding agency that will use the SaaS product to manage assets related to the campaigns of some of the most recognizable brands in the world.

"At Widen, we know what it takes to manage valuable assets associated with disparate brands. That is, after all, why we built the software in the first place: to manage assets our premedia people were producing for dozens of clients," said Widen CEO Matthew Gonnering. "We use this ourselves, so we're beyond confident that IMC², along with all our other clients, will find our systems are up to the task of making their workflows more efficient, more effective and more profitable."

Other new Widen clients include:

Mercury Marine - A member of the Brunswick Corporation, Mercury is the leader in marine propulsion and technology, with over 4,000 dealers in the United States.

The Presidio Trust - This organization's mission is to preserve and enhance the Presidio, a historic location in San Francisco that has been a Spanish, Mexican and United States military site. The Presidio is a National Historic Landmark District.

In addition, Widen systems were adopted by a global electronic payment technology leader; one of the largest and most respected direct marketing firms in the world specializing in beauty, wellness and entertainment consumer products; a global investment management firm; a nonprofit health care center in Pennsylvania; a national manufacturer and distributor of building products, and a leading developer of medical technologies distributed in over 100 countries for the treatment of cardiac, neurological and chronic pain patients.

"It's fitting that Mercury Marine join us in this new crop of Widen DAM users," said Craig Bollig, Widen Sales and Marketing representative. "Our clients and others in the industry know Widen for performance-and not many things say 'performance' quite like a Mercury Marine 300 horsepower boat engine."

These new Widen clients stand to benefit from the excellent service and market-leading DAM solutions that have streamlined workflows for over 140 other organizations.

"Widen has helped the Wildlife Conservation Society organize our large wildlife photography collection for both archival and distribution purposes. Upload and distribution is seamless and worry free," said Ben Barry, Public Affairs Office Manager at the Wildlife Conservation Society. The WCS has been using Widen DAM for over a year.

The Media Collective, Widen's hosted DAM system, is now in version 5.7 and supports workflows for over 150 diverse customers. The Media Collective's scalability allows organizations of all sizes to support their user groups with a centralized digital media library and marketing resources for improved performance. The current release of Version 5.7 of the DAM system features a newly revamped graphical user interface, which further streamlines processes and facilitates collaboration on core tasks within DAM.

Widen also recently launched a revamped version of DigitalAssetManagement.com, an educational resource site. The site is a valuable reference for digital asset management professionals researching and justifying DAM at all levels.

Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

Widen Enterprises, Inc.
Jake Athey, 608-443-5472
jathey@widen.com