NEWS

WIRES

OTHER

BIC Men's Razors Challenges Attendees of the 2011 Sturgis Motorcycle Rally to "Get Real. Get BIC."

To continue their 2011 BIC 4 GOOD fundraising efforts, BIC will ask the nearly 500,000 estimated attendees at the 71st Sturgis Motorcycle Rally to shave their heads, in support of Kids & Chrome - a charity whose mission is to mobilize the generosity of the motorcycle community, enrich the lives of children and preserve the history of motorcycling.

BIC first partnered with the men of Orange Country Choppers (OCC) in February 2011 to create a custom made motorcycle inspired by the BIC® Flex4® men's razor. The partnership and production were documented in an episode of "American Chopper: Senior vs. Junior," which aired on February 7, 2011 on the Discovery Channel. During the episode, the men of OCC bared their hearts and shaved their heads, mustaches and beards for BIC 4 GOOD to benefit the OCC Foundation. BIC will be loaning the chopper, which incorporates the razor's four flexible blades, its comfortable grip, and even the BIC Boy, to the Sturgis Motorcycle Museum and Hall of Fame indefinitely for all to see.

The generosity and enthusiasm exhibited by the tough and philanthropic OCC crew inspired BIC to bring the BIC 4 GOOD program to Sturgis, along with the chopper, in an effort to raise money for yet another great cause, Kids & Chrome. Paul Teutul Sr. will even be on hand at BIC's pop-up barbershop at the Buffalo Chip Campground on August 10, 2011 to encourage shaves for charity and to show off the custom chopper inspired by the BIC® Flex4® razor.

Want to "Get Real. Get BIC."? From August 4 through August 13, 2011, visit the BIC 4 GOOD Barbershop at the Buffalo Chip Campground to go bald for good and help raise money in support of Kids & Chrome.

BIC 4 GOOD at the 2011 Sturgis Motorcycle Rally

    --  Kids & Chrome EventSunday, August 7 from 6:00 pm - 8:00 pmGarden Event
        Center at the Legendary Buffalo Chip CampgroundStart rally week on a
        good note by supporting Kids & Chrome at their annual bash where BIC
        will unveil the OCC custom made BIC® Flex4® Chopper. The bike will be
        on display at the Sturgis Motorcycle Museum and Hall of Fame for all to
        see following the rally.

    --  BIC 4 GOOD BarbershopThursday, August 4 through Saturday, August 13 from
        6:00 pm - 10:00 pmBuffalo Chip Campground, just south of the Main
        Stage"Get Real. Get BIC." Stop by the BIC 4 GOOD Barbershop at the
        Buffalo Chip Campground to raise money for Kids & Chrome. BIC will
        donate $40 for every head shaved at the barbershop, with a minimum
        guaranteed donation of $10,000, up to a maximum of $15,000. Going bald
        is good!

    --  Paul Teutul Sr. Visits the BIC 4 GOOD BarbershopWednesday, August 10
        from 6:00 pm - 7:30 pmBIC 4 GOOD Barbershop at the Buffalo Chip
        CampgroundMeet Orange County Chopper owner and reality TV star, Paul
        Teutul Sr., who will be on hand to sign autographs, challenge rally
        goers to go bald for good, and to present the keys of a brand new OCC
        custom-designed BIC® Flex4® Chopper to the grand prizewinner of the
        "Get Real. Get BIC." national sweepstakes, that ran from April 1, 2011
        through June 30, 2011.

About BIC 4 GOODTo celebrate the BIC® Flex4® razor, BIC launched the BIC 4 GOOD program (www.bic4good.com), an initiative that asks Americans to shave their heads - for real or virtually - and in turn BIC® Flex4® razors makes a donation on their behalf to charity.

BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.

    Media Contacts

    Laura Thomas           Linda Kwong
    (212) 352-4679
     (office)              (203) 783-2049 (office)
    (703) 850-0991 (cell)  (203) 988-4143 (cell)
    lthomas@kwitco.com     linda.kwong@bicworld.com

SOURCE BIC 4 GOOD