Published: August 04, 2011
Constant Contact and Blackbaud Enter into Strategic Partnership to Help Nonprofits Optimize their E-marketing Programs
CHARLESTON, S.C and WALTHAM, Mass. - (BUSINESS WIRE) - Blackbaud, Inc. (Nasdaq: BLKB)
and Constant
Contact, Inc. (Nasdaq: CTCT)
today announced a strategic partnership agreement that will provide
small and growing nonprofits with the tools and training they need to
optimize their e-marketing programs. The companies will integrate key
products and combine their expertise to develop nonprofit-specific
seminars, training, and best practices. Leveraging Blackbaud's analytics
expertise, the companies will also work together to help nonprofits
enhance their programs with new analytic capabilities.
More than 100,000 nonprofits use Constant Contact's email marketing,
social media marketing, event marketing, and online survey tools to
create and grow relationships with members and supporters. With 24,000
nonprofit customers around the world, Blackbaud provides a full spectrum
of solutions to help nonprofits of all sizes improve operational
efficiency, build strong relationships, and raise more money to support
their missions.
"We have more than 100,000 interactions with small organizations every
day, and those interactions have made one thing very clear: small
organizations need education, in addition to easy-to-use, efficient
tools, especially when it comes to marketing," said Rick Jensen,
Constant Contact's chief sales and marketing officer. "This partnership
will give nonprofits a perfect solution for those two needs, offering
tools and 'know-how' to help them build strong relationships with their
members and supporters."
The companies will link Blackbaud's constituent relationship management
(CRM) applications, starting with eTapestry,
with Constant Contact's Email
Marketing tool to allow users to easily share information between
these leading solutions.
The Center for Children & Youth Justice is a Seattle-based nonprofit
dedicated to reforming the state's juvenile justice and child welfare
systems. An existing Constant Contact customer, The Center added
eTapestry last year to meet its donor management needs.
"We are very excited about the integration and all of the opportunities
it will bring our organization," said Rachelle Nesta, The Center's
director of development. "As our organization continues to grow, we will
be increasingly using Constant Contact and eTapestry to enhance our
major donor cultivation. With an integrated solution, we will be able to
more effectively segment and target our communications, improving the
donor experience."
In addition to linking its products, Blackbaud and Constant Contact will
build a seminar and training series focused on helping nonprofits
enhance relationships and communications with their supporters.
"Constant Contact integrates tools and training in a seamless manner to
ensure customers are successful with their marketing efforts. Blackbaud
applies 30 years of experience serving the nonprofit industry to provide
the leading software and services solutions," said Jana Eggers,
Blackbaud's senior vice president of products and marketing. "It is
natural to work together-linking our applications and our experience to
benefit nonprofits."
About Blackbaud
Blackbaud is the leading global provider of software and services
designed specifically for nonprofit organizations, enabling them to
improve operational efficiency, build strong relationships, and raise
more money to support their missions. Approximately 24,000 organizations
- including The American Red Cross, Cancer Research UK, Earthjustice,
International Fund for Animal Welfare, Lincoln Center, The Salvation
Army, The Taft School, Tulsa Community Foundation, Ursinus College, the
WGBH Educational Foundation, and Yale University - use one or more
Blackbaud products and services for fundraising, constituent
relationship management, financial management, website management,
direct marketing, education administration, ticketing, business
intelligence, prospect research, consulting, and analytics. Since 1981,
Blackbaud's sole focus and expertise has been partnering with nonprofits
and providing them the solutions they need to make a difference in their
local communities and worldwide. Headquartered in the United States,
Blackbaud also has operations in Australia, Canada, Hong Kong, the
Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
About Constant Contact
Constant Contact is revolutionizing the success formula for small
organizations through affordable, easy-to-use Engagement Marketing tools
that help create and grow customer relationships. More than 450,000
small businesses, nonprofits, and associations worldwide rely on
Constant Contact to drive ongoing customer dialogs through email
marketing, social media marketing, event marketing, and online surveys.
All Constant Contact products come with unrivaled KnowHow, education,
and free coaching with a personal touch, including award-winning
customer support. For more information, visit www.constantcontact.com.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product names
and other brand names mentioned herein are trademarks or registered
trademarks of Constant Contact, Inc. All other company and product names
may be trademarks or service marks of their respective owners.
Forward-Looking Statements
This press release contains "forward-looking statements" within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, including but not limited to, information
regarding Constant Contact's strategic partnership with Blackbaud,
Inc. These forward-looking statements are made as of the date they were
first issued and were based on current expectations, estimates,
forecasts and projections as well as the beliefs and assumptions of
management. Words such as "expect," "anticipate," "should," "believe,"
"hope," "target," "project," "goals," "estimate," "potential,"
"predict," "may," "will," "might," "could," "intend," variations of
these terms or the negative of these terms and similar expressions are
intended to identify these forward-looking statements. Forward-looking
statements are subject to a number of risks and uncertainties, many of
which involve factors or circumstances that are beyond Constant
Contact's control. Constant Contact's actual results could differ
materially from those stated or implied in forward-looking statements
due to a number of factors, including but not limited to, the
anticipated and actual success of the company's strategic relationships,
the company's ability to attract new customers and retain existing
customers, the company's dependence on the market for email marketing
services for small organizations, adverse economic conditions in general
and adverse economic conditions specifically affecting the markets in
which the company operates, the company's ability to successfully
develop and introduce new products and add-ons or enhancements to
existing products, adverse regulatory or legal
developments, the company's ability to compete effectively, and other
risks detailed in Constant Contact's most recent Quarterly Report on
Form 10-Q filed with the Securities and Exchange Commission as well as
other documents that may be filed by the company from time to time with
the Securities and Exchange Commission. The forward-looking statements
included in this press release represent Constant Contact's views as of
the date of this press release. The company anticipates that subsequent
events and developments will cause its views to change. Constant Contact
undertakes no intention or obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. These forward-looking statements should not
be relied upon as representing Constant Contact's views as of any date
subsequent to the date of this press release.
(CTCT-F)
Forward-Looking Statements
Except for historical information, all of the statements, expectations,
and assumptions contained in this news release are forward-looking
statements that involve a number of risks and uncertainties. Although
Blackbaud attempts to be accurate in making these forward-looking
statements, it is possible that future circumstances might differ from
the assumptions on which such statements are based. In addition, other
important factors that could cause results to differ materially include
the following: general economic risks; uncertainty regarding increased
business and renewals from existing customers; continued success in
sales growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with successful
implementation of multiple integrated software products; the ability to
attract and retain key personnel; risks related to our dividend policy
and share repurchase program, including potential limitations on our
ability to grow and the possibility that we might discontinue payment of
dividends; risks relating to restrictions imposed by the credit
facility; risks associated with management of growth; lengthy sales and
implementation cycles, particularly in larger organization;
technological changes that make our products and services less
competitive; and the other risk factors set forth from time to time in
the SEC filings for Blackbaud, copies of which are available free of
charge at the SEC's website at www.sec.gov
or upon request from Blackbaud's investor relations department. All
Blackbaud product names appearing herein are trademarks or registered
trademarks of Blackbaud, Inc.

Blackbaud
Melanie Mathos, 843-216-6200 x3307
media@blackbaud.com
or
Constant
Contact
Erika Dornaus, 781-482-7039
pr@constantcontact.com
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