Published: August 04, 2011

Smack Sportswear Signs Licensing Deal with National Volleyball League

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TORRANCE, Calif., Aug. 4, 2011 /PRNewswire/ -- Smack Sportswear (Smack), the leading brand of custom designed volleyball apparel for both indoor and beach volleyball players alike, today announced that it has signed a licensing deal with the National Volleyball League (NVL), the U.S.'s new professional beach volleyball tour.

Founder and pro beach volleyball veteran Albert Hannemann formed the NVL in 2010 in order to further promote professional beach volleyball throughout the U.S. Hannemann and Smack Founder/CEO Bill Sigler first partnered in 1995 when "Al-B" wore Smack apparel on the AVP tour. These long-time friends now look to embark upon a new type of partnership in which Smack will design and manufacture the NVL's licensed beach and fan wear. The NVL licensed apparel will be sold at events as well as at VBSuperstore.com and many volleyball specialty stores nationwide.

"Smack combines athletic, functional apparel with a So Cal flavor. They stayed true to the sport and its athletes for many years, which is why we chose to partner with them," states NVL's Hannemann. "We look forward to a very prosperous relationship."

Sigler also expresses his enthusiasm for the new deal: "The NVL's business model and commitment to the growth of the sport is very impressive and something we really wanted to be a part of. It's exciting to embark upon this new partnership with one of my closest friends."

About Smack Sportswear

Founded in 1994, Smack Sportswear is the leading brand of custom designed volleyball apparel for both indoor and beach volleyball players. Smack manufactures its Southern California inspired apparel right here in the U.S.! This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and uncompromised quality. It is truly a one-stop shop, from apparel to decorating to equipment and gear, supplied by sister company VBSuperstore.com. Some of the top pros not only design but also help test our product before we distribute it to the masses. With a unique business model in place, Smack is positioned to be a leader in athletic apparel. For more information, visit http://www.smacksportswear.com.

For more info, contact:

Bill Sigler, Smack President/CEO
310-787-1222 x20
bill@smacksportswear.com

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Smack Sportswear