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World Fitness Convention Returns to LA August 11-14

"We're pleased to have forged a lasting relationship with IDEA," said Mark Liberman, president and CEO of LA INC. The Los Angeles Convention and Visitors Bureau. "The IDEA World Fitness Convention and our city complement one another. LA is blessed with an enviable climate that allows us to bring our workouts outdoors, along the beach, to the foothills and on our city streets. Delegates will find the city to be an idyllic destination with the option to explore Downtown on foot as they travel to and from their hotels to the LA Convention Center and beyond."

IDEA is the world's leading membership organization of fitness and wellness professionals including personal trainers, group fitness instructors, fitness directors and fitness business owners. The annual convention allows fitness experts and the public to network while experiencing the most cutting-edge technology in fitness equipment. Product launches, including nutritional foods and workout accessories, can be viewed on the exhibit floor of the L.A. Convention Center where more than 400 booths and 180 exhibitors will be present. Apolo Ohno, a short track speed skater and eight-time Olympic medalist, will be among the many speakers along with Dr. Daniel G. Amen, a leading physician and bestselling author.

Also attending the event are personal trainers, program and fitness directors, business owners and managers, as well as group fitness instructors from all corners of the world. This is the second consecutive year that the World Fitness Convention has been held in LA, and organizers have announced that the event will return in 2013 and 2015.

"The Los Angeles Convention Center is pleased to host the world's leading expo for fitness and wellness professionals. We will be welcoming visitors from around the globe to experience and exhibit some of the top established fitness brands," said Pouria Abbassi, P.E., CEO and General Manager of the Los Angeles Convention Center. "This is a great opportunity for engagement in an active and healthy lifestyle."

According to Bert Sperling, founder of BestPlaces.net which analyzes people and places and rates them for major publications, and multivitamin-maker Centrum, Los Angeles has among the healthiest city dwellers in America. Ranking among the Top 25 largest metro areas in the nation, LA's ranking was based on such key factors as health status, nutrition and exercise coupled with mental health, life balance and overall well-being.

LA INC. The Los Angeles Convention and Visitors Bureau is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions and leisure travel. Though not part of city government, LA INC. is recognized as the city's official tourism marketing organization. For more information, visit the official visitor information Web site of Los Angeles at www.discoverLosAngeles.com

LA INC. The Los Angeles Convention and Visitors Bureau
Carol Martinez
Vice President, Communications
phn: 213-236-2357
fax: 213-624-9746
cmartinez@LAINC.us
For more information on Los Angeles visit www.discoverLosAngeles.com