NEWS

WIRES

OTHER

Alinean Builds on Momentum for a Strong Second Quarter 2011

"There is a significant amount of attention and investment being paid to the role content has in the B2B buying process. Our customers have embraced the fact that interactive, relevant, value-focused content aligned to facilitate the buyer's decision making process leads to higher conversions, shorter sales cycles and less discounting," said Jefre Futch, President and CEO of Alinean.

Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

Industry recognition received this past quarter includes:

    --  BtoB Magazine named Tom Pisello among its Demand Generation Experts
        within its Who's Who in 2011 list
    --  Marketo recognized Tom Pisello among their Top 18 Must-Know Marketing
        Analytics and Metrics Experts
    --  In partnership with the Content Marketing Institute, launched the B2B
        Content Assessment, which analyzes marketing & content spend,
        inbound/outbound tactics, content types and overall effectiveness
        compared to over 1,100 marketing organizations.
    --  Launched the CMO Challenge with the Campaign & Marketing Optimization
        (CMO) Assessment, designed to help marketers benchmark their budgets,
        tactics and effectiveness against peers and best practice leaders.

About Alinean

Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today's economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals - delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.

Learn more at the Fight Frugalnomics(TM) Resource Center http://www.fightfrugalnomics.com, or by visiting http://www.alinean.com, or calling 407.382.0005.

SOURCE Alinean