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Augmented Reality Lands on Your Front Steps as New iPhone App Brings the Newspaper to Life

"Some people look at BadgerSpot as a secret decoder ring for a new world of digital content infused in the local paper," said Madeline Ward, CEO, of BadgerSpot, LLC. "And they are not far off. This app allows a user to interact with the world around them in a whole new way, uncovering hidden treasures on the pages of newspapers."

Users simply download the free BadgerSpot Paper Companion app from iTunes - an Android version is coming soon - and point their phone's camera at special BadgerSpot Paper Companion markers to bring the pages to life.

"Readers can get special deals only found using the BadgerSpot Paper Companion(TM) app, hear clips of their favorite bands, participate in virtual scavenger hunts, watch video clips and leave comments to articles instantaneously and interactively," added Ward. "The possibilities for this app are endless, offering advertisers unique approaches to create a real impression with followers."

"The BadgerSpot technology represents a much needed boost to integration of technology for the newspaper industry, which has lagged behind other media platforms in exploiting the new media technology boom," said Angela Harris, CEO, of Kokopelli Marketing and Advertising Lecturer at Howard University. "The social media component of the BadgerSpot wall post differentiates it beyond traditional augmented reality and will be a game changer in the use of this type of technology. It offers great efficiency benefits for advertisers."

BadgerSpot Paper Companion also offers newspapers a way to compete with digital media by combining traditional print ads with interactive mobile content, thereby creating a key differentiator and added value for their print advertisers. To watch a short video demo of how BadgerSpot Paper Companion can turn any print advertisement into an interactive digital experience visit: www.badgerspot.com/demo.

"For us at the Memphis Flyer, BadgerSpot has helped open new avenues for advertising and interacting with our readers," said Penelope Huston Baer, Advertising Director at the Memphis Flyer. "Using BadgerSpot technology, we are able to offer an exciting new way for our advertisers to attract and retain the attention of their audiences. We are also able to provide a unique new way for our readers to interact with us via the paper each week. The BadgerSpot team has made the transition super easy for our staff and are always quick to jump in with solutions."

Users can also use BadgerSpot(TM) technology as they hit the streets. At restaurants, bookstores, coffee shops, just look for the Official BadgerSpot(TM) posters and discover a hidden layer of content left by fellow users! Official BadgerSpot (TM) poster graphics are free for download (www.badgerspot.com), so anyone can put one up anywhere and start creating their own virtual content wall that is specific to their GPS location!

SOURCE BadgerSpot