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Hoover's Lead Builder(TM) Update Makes Online B2B List Buying as Easy as B2C

New Version of Ecommerce Offering Upgrades Shopping Experience to Meet Evolving Expectations of Small Business Sales and Marketing Pros

Hoover's, Inc., a D&B (NYSE: DNB) company, today announced a major update to Lead Builder™, Hoover's ecommerce offering for customizing affordable prospect lists. To make list building easier for small business/B2B sales and marketing professionals, the new version of Lead Builder incorporates innovative enhancements and user-friendly features commonly found on B2C online shopping sites.

Lead Builder's latest enhancements give buyers:

• The advantage of selecting all list criteria from one page.
• The ability to save their prospect searches, similar to Amazon.com's wish list. This enables buyers to create a list for purchase at a later date.
• A completely transparent purchasing process. The site guides visitors who may be new to list buying and provides a free limited preview of records matching search criteria. Customers can also view each list's total record count and cost upfront, before they decide to buy.

"We've tailored Lead Builder to mesh with the way B2B businesses work," said James Rogers, vice president of marketing at Hoover's. "Everything -- from the online description of the product to the options offered in the shopping cart -- is designed to deliver a straightforward, satisfying customer experience."

With this upgrade of Lead Builder, Hoover's aims to position itself on the leading edge of B2B ecommerce trends. In addition to leveraging best practices in B2C user experience design, Hoover's incorporated functions that ranked high in its Lead Builder user testing, such as one-page list building, a dynamic data shopping update, and key list dimension graphics.

"Of course we like adding features that can't be found on any other B2B ecommerce site, and it's nice if our customers think the Lead Builder enhancements are cool," Rogers said, "but the feedback we really want to hear is that we make their work easier."

About Hoover's, Inc.

Hoover's, founded in 1990, is a D&B company that provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's subscriptions and Hoover's API. Hoover's is headquartered in Austin, Texas. Follow Hoover's on Twitter, Facebook, YouTube and LinkedIn.

© 2011 Hoover's, Inc. All Rights Reserved. The Hoover's product and service names mentioned herein are registered trademarks or trademarks of Hoover's, Inc., or its affiliated entities. All other trademarks are the property of their respective owners.