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WatchIt Technologies Inc. Appoints Atlanta Capital Partners, LLC for Investor Relations

"We are pleased to retain a firm the caliber of Atlanta Capital Partners," said Dr. Max L. Bennett, President and Chief Executive Officer of WatchIt Technologies Inc. "We expect many exciting opportunities for both our Company and our shareholders. Atlanta Capital Partners will play an integral role in ensuring we reach the investment community with our message and increasing shareholder value."

Dr. Bennett continued, "We are excited about the potential for our Fuel Reformer, especially since the Obama Administration announced an agreement to double overall fuel economy to 54.5 MPG by 2025. We believe that Atlanta Capital Partners is best qualified to help us deliver our message and expand our shareholder base as we work towards commercialization of our product."

David Kugelman, President and CEO of Atlanta Capital Partners, LLC said "We are both excited and enthusiastic about WatchIt Technologies Inc. and its potential." Mr. Kugelman went on to say, "Our research shows that the new agreement of fuel standards represents the single most important step we have taken as a nation to reduce our dependence on foreign oil. In my opinion, the Fuel Reformer from WatchIt Technologies could prove to be one of the most significant contributions towards achieving the reduction of our nation's dependency on foreign oil."

About Atlanta Capital Partners, LLC

Atlanta Capital Partners, LLC helps leading public companies, private companies and venture capital firms communicate with Wall Street, investors and the media. Drawing on its carefully built relationships with Retail Brokerage Firms, Investment Bankers, Analysts, Fund Managers, and Independent Investors, Atlanta Capital Partners, LLC takes a unique approach to investor relations by being a shareholder.

About WatchIt Technologies Inc.

Originally founded in 1968, WatchIt Technologies was heavily involved in the energy industry. Its current investment and development strategy is to serve as an "incubator" for emerging "Green Technology" businesses with innovative proprietary products or services. We seek companies that have the attributes of being highly innovative and "first-in" within their respective sector, while mitigating risk and producing returns to investors.

Safe Harbor Act: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the SafeHarbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

WatchIt Technologies Inc.
Max L. Bennett, 828-483-4131
www.watchittech.com
or
Investor Relations:
Atlanta Capital Partners, LLC
David L. Kugelman, 404-856-9157
Toll Free - U.S. & Canada: 866-692-6847
dk@atlcp.com