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U.S. Olympic Committee, Brand Acceleration, LLC. Sign Partnership Agreement

Examples of Brand Acceleration In-Lid products on the top of a beverage - PromoROM(TM) (CD-ROM In-Lid) left and PromoBook(TM) (Coupon Booklet In-Lid) right - the cups are simulated to represent the new Azuna 3D print technology. US Patents Partial list to include 6,070,752, 6,196,411, 6,299,014, 6,302,288, and others. (Photo: Business Wire)

"Brand Acceleration's technology and strategy will further the development of innovative corporate sponsorship and licensing programs that can deliver more options for activation to the USOC's family of corporate partners," said Lisa Baird, USOC chief marketing officer. "As we mark the one-year out milestone to the London 2012 Olympic Games we are continually looking to expand consumer engagement while driving reach and awareness among supporters of Team USA."

BA is set to launch a patented platform for reaching and engaging consumers through the delivery of promotional items on the tops of beverages and packaged goods. In-lid delivery enables easy retail distribution for premiums including coupons, booklets, collectibles, 3d premiums, CDs and DVDs, decoders, cards, toys and more.

"Brand Acceleration technology captures the consumer's attention at retail, on the top of a beverage or packaged goods container, and it then engages the consumer through integration with text, mobile, computer, Internet and social media experiences," said John Lyons, founder and chairman of BA. "The impact is an opportunity to enhance branding and add value through rich activation well beyond the retail environment. This agreement also enables the USOC access to our platform to support its efforts in marketing, communications and fundraising initiatives."

According to BA, in-lid programs have driven beverage sales in excess of 15 percent and delivered consumer conversion on program offers associated with in-lid programs as high as 33 percent.

"The USOC has mapped out an ambitious marketing program for Team USA highlighted by plans to activate at U.S. Olympic Team events and to develop the organization's social and mobile presence," said David Schreff, president of BA's sports division. "BA's programs will help take advantage of these growing social media platforms in driving awareness and support of the USOC leading up to the London 2012 Olympic Games."

About the USOC

The United States Olympic Committee is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, please visit www.teamusa.org. Follow us on Twitter and Facebook. Please contact the USOC Communications Division at (719) 866-4529

About Brand Acceleration, LLC (BA): BA is a marketing and technology company that specializes in the development and implementation of integrated marketing and retail promotions primarily based on its extensive portfolio of more than 45 patents worldwide. Patented and FDA-approved, the "In-Lid " packaging enables multimedia content, coupons, booklets and traditional advertising to be distributed on the lids of fountain drinks, hot beverages, or the tops of packaged goods. BA is based in Huntington Beach, California, with affiliates in New York, Los Angeles, Chicago, London and Australia, and services prominent retail, media, entertainment, sports and brand partners throughout the world.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6817286&lang=en

Brand Acceleration
Brad Mooberry, 310-391-5356
EVP Marketing & Strategy
bradm@brand-acceleration.com
or
John Lyons, 714-536-7532
Chairman/CEO
jl@brand-acceleration.com