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2011 CRM Evolution Conference Will Feature the Customer Relationship Management Industry's Most Influential Thinkers

A well-known and highly-regarded industry leader himself, Greenberg is Managing Principal of The 56 Group, LLC and author of CRM at the Speed of Light. The 2011 CRM Evolution Conference and Exhibition is August 8-10 at the Hilton New York (www.destinationcrm.com/conference).

As evidence of the rapidly evolving communications environment in which enterprises are competing for customer attention, Greenberg points to studies by Morgan Stanley and Nielsen Global showing that more people are communicating via social networks than by email for the first time in history.

Organized in three tracks, Social CRM, CRM and Deployment Strategies, the 2011 Conference has invited industry leaders from around the world to discuss innovative strategies and the latest technologies being used in customer relationship management. In addition to a bevy of panel discussions, presentations and demonstrations, CRM Evolution also incorporates a number of special sessions and attractions that provide unique opportunities to explore specific areas of interest.

Sunrise Sessions give participants the opportunity to interact with industry leaders in an informal, open discussion format.

20-minute CRM Solution Sessions provide a brief look at cutting-edge solutions available for sales, marketing and customer service professionals. CRM vendors will address a variety of technologies designed to improve sales, efficiency, productivity and profits while enhancing customer satisfaction, longevity and advocacy.

The CRM Evolution Showcase is an exhibition of the latest products and services from major customer relationship management vendors.

The CRM Evolution Conference will open Monday, August 8 with a keynote address by CNN Political Analyst and former Presidential Adviser David Gergen on Responding to the Voice of the Constituent/Customer. Gergen will endeavor to answer the question "Can businesses avoid the communications mistakes of government?"

CRM Evolution is co-located at the Hilton New York with the annual SpeechTEK Conference and Exposition.

About CRM Evolution

CRM Evolution is a premier conference and exposition (www.destinationcrm.com/conference) showcasing the latest ideas and trends in customer relationship management. CRM practitioners, consultants and other leading voices in the industry meet annually at CRM Evolution to share and discuss the latest ideas, innovations, technologies, services and solutions from the world's leading companies. CRM Evolution, destinationCRM.com and CRM magazine are properties of CRM Media, a division of Information Today, Inc.

About SpeechTEK

Launched in 1995, the SpeechTEK Exposition and Educational Conference (www.speechtek.com) and SpeechTEK Europe are recognized worldwide as the industry's premier events focusing on products, services, applications, solutions and innovations using speech technologies. The trade show and educational conferences attract a global network of speech technology providers and enterprise customers who are developing and implementing speech solutions.

About Information Today

Information Today, Inc. (www.infotoday.com), parent company of CRM Evolution, destinationCRM.com, and CRM magazine, SpeechTEK, SpeechTEK Europe and Speech Technology magazine is a leading publisher and conference organizer in the field of technology and technology applications in today's enterprise. Information Today publishes CRM magazine, Streaming Media magazine, Speech Technology magazine, KMWorld magazine, Database Trends and Applications magazine, EventDV magazine and EContent magazine.

CRM Evolution
Sheila Willison, 859-278-2223
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David Myron, 212-251-0608, ext. 109