Published: August 02, 2011

Video From Shell: Shell Encourages Fuel Efficiency and Savings With "Smarter Driving" Program

Share This Story

NEW YORK, Aug. 2, 2011 /PRNewswire/ -- As global energy demand continues to rise, Shell is improving energy use for transportation through Smarter Mobility. Demonstrating that improved fuel efficiency is possible today, Shell is launching a national Smarter Driving program to help motorists make the most of their fuel purchases and our natural energy resources. To kick off the Shell Smarter Driving program, John and Helen Taylor, known as the world's most fuel efficient couple holding 88 world records, will embark from Los Angeles, Calif., on a national fuel efficiency tour.

See video from Shell at: http://inr.synapticdigital.com/shell/smarterdriving/

The Shell Smarter Driving program and the Taylors' latest record attempt will demonstrate how everyone can use fuel more efficiently by ensuring proper vehicle maintenance, changing simple driving behaviors, and saving money on high-quality products.

Shell and the Taylors believe that everyone can make a difference and push the boundaries of fuel efficiency by following a simple MAP to Smarter Driving, which includes:

    --  Maintenance:  Performing smart vehicle maintenance before you drive. For
        example, keeping your engine well tuned and repairing any problems
        immediately. If your car has failed an emissions test or is noticeably
        out of tune, repairing the problem could improve your gasoline mileage
        by 4% on average.*

    --  Actions: Practicing smart behaviors or actions while you're behind the
        wheel. Speeding, rapid acceleration and braking can lower your gasoline
        mileage by 5% at lower speeds around town and by 33% at highway speeds.*

    --  Products: Purchasing smart products and services at the right price
        without sacrificing quality. Lower-quality gasolines can leave harmful
        carbon deposits or "gunk," which can build up on intake valves and fuel
        injectors negatively impacting engine performance, vehicle
        responsiveness and reduction of fuel flow -- all potentially leading to
        reduced fuel economy. Shell Nitrogen Enriched Gasolines help clean-up
        the performance-robbing gunk left by lower quality gasolines.

To learn more about the Shell Smarter Driving Program and the Taylors' world record attempt, visit www.Shell.us/smarterdriving or go to www.Facebook.com/ShellOnTheRoad.

To learn more about Smarter Mobility, go to www.Shell.com/smartermobility.

*Source: www.fueleconomy.gov

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

07LA11-1019

SOURCE Shell