Published: August 02, 2011
Sport Supply Group, Inc. Fuses Catalog and Field Operations into BSN SPORTS
DALLAS - (BUSINESS WIRE) - Sport Supply Group Inc., the nation's largest sporting goods distributor
to schools and leagues, today announced the combination of its athletic
catalog and field sales operations under the Company's flagship BSN
SPORTS brand. The new brand and logo was revealed recently at the 2011
National Sales Meeting held in Dallas, Texas and attended by many of the
Company's 900 employees. The Company will change its corporate name from
Sport Supply Group to BSN SPORTS on December 31, 2011.
"It's an exciting time for our employees, customers and valued vendor
partners," said Adam Blumenfeld, the Company's Chairman and CEO. "The
fusion of our road, phone, catalog and digital assets into a single
brand - BSN SPORTS - paves the way for a full court press into new
markets and territories. BSN SPORTS combines the global resources of a
fast-growing $300 Million+ company with the personal service and
expertise of local team sports professionals. We will continue to deepen
our presence and commitment to local communities across the United
States, providing Game Changing Solutions for coaches, their players and
their budgets.
"BSN SPORTS - the Best Supply Network in Sports -
will draw from our rich heritage of four decades in the business to
supply customers with the best service, selection and personalized
solutions available to the marketplace. The new name embodies our core
values of Resourcefulness, Teamwork, Integrity and Heart."
Sport Supply's BSN SPORTS division now employs over 250 field sales
professionals working from 40 Team Sales Hubs strategically located
across the country, partnered with more than 70 Territory Managers based
at the Company's Headquarters. With additional distribution centers in
Richmond, Indiana; Richmond, Virginia; and Ontario, California, the
Company ships equipment and uniforms to athletes, coaches and athletic
directors in colleges and universities, middle and high schools, and
recreational programs across the country.
About Us
Founded in 1972, Sport Supply Group is today the largest marketer and
distributor of sporting goods apparel and equipment to the institutional
markets in the United States. The Company distributes more than 50,000
products to 125,000 institutional and team-sports enthusiasts through a
direct sales force, the Internet and catalogs. For more information on
our newly formed division, visit www.bsnsports.com.
Sport Supply Group Inc.
Kelsey Flower
Director of Corporate
Communications
kflower@bsnsports.com
or
Adam
Blumenfeld, 972-243-0879
Chief Executive Officer
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