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Strategy Analytics: Chrysler Uconnect Makes it Easy for Drivers to Access Features they Need

"At Strategy Analytics, we consistently find that simply locating features such as music and navigation is a major barrier to usability," commented Chris Schreiner, Director of the Automotive Consumer Insights (ACI) service. "Chrysler Uconnect provides a menu bar that is always available that makes it easy for drivers to access the features they want."

While the touchscreen was compelling, and allowed users to easily access features, the Uconnect system fell short with its voice interface, which was not available for navigation or music functions on the 2011 Dodge Journey with an integrated Garmin navigation system.

"Voice interfaces are particularly important for these types of complex tasks," according to Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice. "Uconnect must introduce this capability in order for consumers to be able to safely interact with music and navigation features while driving."

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/.

Strategy Analytics, Inc.
US Contact:
Chris Schreiner, +1 617-614-0713
cschreiner@strategyanalytics.com
or
European Contact:
Kevin Nolan, +44(0) 1908 423 609
knolan@strategyanalytics.com