Published: August 02, 2011
National Marketing Firm Slashes $40,000 Off Yearly Overhead Using FileMaker Go
SANTA CLARA, Calif. - (BUSINESS WIRE) - Remember that poster you saw in a shop or cafe window promoting a hot
concert, play, or a new movie? Chances are, PMD Promotion (watch
the video), put it in the window - and in exactly the right spot to
catch your eye. Displaying posters by hand can be labor intensive but,
thanks to FileMaker Go, executing a successful poster campaign for
clients is as trouble-free as it gets, and saves significant money
compared to paper.
How it works: With 75 display reps, each armed with an iPod touch
running FileMaker Go, PMD (www.pmdpromo.com)
now has a 21st century solution to replace the 19th century clipboard
and pen, helping display Windowposters in the top 20 urban markets in
the U.S. All aspects of operations, from identifying which shops to
visit, to recording customer notes, and even capturing pictures of
posters on the wall, are handled on the iPod Touch. What used to be a
time–consuming, tree–hungry process has now gone mobile, resulting in
streamlined administration back at the home office, a motivated field
staff, easy-to-access integrated data, efficient reporting, and happier
customers.
Business benefits:
-
Failsafe reporting: Results are uploaded and reports are
automatically assembled at the end of each day, so whether PMD clients
are promoting a small neighborhood show, or blanketing an entire
region to drive fans to a headline event, every PMD client receives a
customized report detailing how their project was delivered.
-
Rapid ROI: PMD worked with independent FileMaker Developer
Colibri Solutions (www.colibrisolutions.com)
to create this innovative mobile solution, dubbed PMD Mobile. It took
Colibri only a few weeks to build the system from scratch, a
turnaround time that far exceeded PMD CEO Dean Stallone's expectations.
Watch
the video and read the full story
Customer quotes
"PMD Mobile based on FileMaker Go and FileMaker Pro 11 has
revolutionized our business. We anticipate an almost immediate return on
investment by saving $40,000 a year on staff performing outdated tasks
like re–keying data and struggling to pair photos with disparate data
coming in from the field."
Dean Stallone, CEO, PMD Promotion
• Resources
Learn why FileMaker Go is the fastest, most cost-effective way to
develop custom business iPhone and iPad solutions
About FileMaker, Inc.
FileMaker
is the leader in easy-to-use database software. Millions of people, from
individuals to some of the world's largest companies, rely on FileMaker
software to manage, analyze and share essential information. The
company's products are the FileMaker Pro line - versatile database
software for teams and organizations, for Windows, Mac, iPhone, iPad and
the web - and Bento, the personal database for Mac, iPhone and iPad.
FileMaker, Inc. is a subsidiary of Apple.
Copyright (c) 2011 FileMaker, Inc. All rights reserved. FileMaker and
Bento are trademarks of FileMaker, Inc., registered in the U.S. and
other countries. FileMaker Go is a trademark of FileMaker, Inc. in the
U.S. and other countries. All other trademarks are the property of their
respective owners.
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FileMaker
Customer contact:
800-325-2747
http://www.filemaker.com
or
Media
contact:
Kevin Mallon, 408-987-7227
kevin_mallon@filemaker.com
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