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CVS/pharmacy Launches New Digital Savings Option for ExtraCare, the Nation's Largest Retail Rewards Program

WOONSOCKET, R.I., Aug. 2, 2011 /PRNewswire/ -- CVS/pharmacy's ExtraCare Rewards Program, the largest retail rewards program with more than 67 million active cardholders, today announced the launch of a "Send to Card" digital savings option, a new feature that gives cardholders the ability to send select ExtraCare coupons received by email directly to their ExtraCare card. Customers who have opted in to receive ExtraCare emails can choose to send select coupons directly to their ExtraCare cards for automatic, digital in-store redemption, eliminating the need to print those coupons at home and submit paper copies at the register. As digital couponing rises in popularity, and today's shoppers look for easier and more convenient ways to save money, this new feature provides customers with the option to receive paperless savings, giving them the choice to save the way they prefer.

(Logo: http://photos.prnewswire.com/prnh/20100816/NE50800LOGO)

To take advantage of this new feature, cardholders can sign up for ExtraCare emails at http://www.cvs.com/extracareemail. Once enrolled, customers will receive personalized offers to use when shopping at CVS/pharmacy. When receiving these offers by email, customers will have the option to either "Send to Printer" and bring the coupon with them to the store to redeem, or "Send to Card" to send it directly to their ExtraCare card for automatic redemption to realize instant savings when scanning their card at the register during check out.

ExtraCare's new "Send to Card" feature makes it easier for shoppers who forget coupons at home or prefer not to print paper rewards. Shoppers that prefer paper coupons so they can physically collect and carry their rewards can still use this method as their preferred savings option.

"Our goal is to offer all 67 million ExtraCare cardholders the choice of how they personally want to engage with our program to receive offers and rewards at CVS/pharmacy," said Melissa Studzinski, vice president of customer relationship management for CVS/pharmacy. "We encourage all of our cardholders to sign up for ExtraCare emails to take advantage of this new, easy way to save while shopping at CVS/pharmacy."

The launch of "Send to Card" is the latest example of how CVS/pharmacy is listening to customer feedback and encouraging more ExtraCare members to take advantage of more of the rewards and coupons available to them.

For more information on how the ExtraCare Rewards program works, or to enroll, customers can visit http://www.cvs.com/extrarewards. Follow CVS/pharmacy on Twitter at http://twitter.com/CVS_Extra to learn about upcoming promotions and to receive exclusive deals and insider scoop.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

    Press Contact:  Erin Pensa
                    CVS/pharmacy
                    T: 401.770.4786
                    E: EPensa@cvs.com

SOURCE CVS/pharmacy