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ADDING MULTIMEDIA SAMSUNG Makes Upgrading to Solid-State Drives Easier Than Ever

Samsung 470 Series Solid State Drive with Norton Ghost(TM) 15 (Photo: Business Wire)

Samsung's critically acclaimed 470 Series consumer SSDs now comes bundled with a full version of Norton Ghost 15 software that delivers the latest backup and restore technology from Symantec Corp. The software enables Windows operating system users¹ to safely, quickly, and reliably migrate their existing system data by making an exact copy of their HDD. Norton Ghost dramatically reduces the amount of time required to install an SSD by eliminating the need to reinstall an operating system and applications. In addition, Norton Ghost provides powerful data backup and recovery tools including the ability to create emergency recovery disks to restore data after system failures, spyware infections or other mishaps.

Samsung is also introducing three new 470 Series SSDs with installation kits offering everything needed to install a 2.5-inch SSD into a desktop PC.

"SSDs have long been the drive of choice for power-users, but 2011 is the year they are entering the mainstream. Their speed, reliability and energy savings are simply too compelling to pass up," said Reid Sullivan, senior vice president of mobile entertainment marketing, Samsung Electronics America. "With this new software and desktop installation kit, we're making it easier for consumers to experience those benefits by simplifying the SSD installation process."

Samsung is the only SSD maker with the proprietary technology necessary to design and manufacture its own DRAM and flash memory chips as well as its proprietary 3-core MAX controller. IHS iSuppli expects worldwide SSD revenue to nearly double during 2011, from $2.3 billion to more than $4 billion, as SSD performance increases and prices continue to fall.

Availability

Samsung's six new 470 Series SSDs, three of which include desktop upgrade kits and all of which include Norton Ghost, are currently available in the U.S. through numerous online and retail suppliers, including Amazon, Fry's, Micro Center, Newegg and TigerDirect. Prices are expected to be $119.99 for the 64GB version, $229.99 for the 128GB version and $459.99 for the 256GB version. Available in the same capacities, the SSDs with upgrade kits cost an additional $10, and include:

• A premium aluminum bracket for installing a 2.5-inch SSD in a 3.5-inch drive bay;

• Serial ATA 2.0 and power cables;

• Installation screws and instructions.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

You can also Fan Samsung on www.Facebook.com/SamsungUSA and www.facebook.com/samsungssd or follow Samsung via Twitter@SamsungTweets.

¹ Norton Ghost 15.0 supports Windows 7, Windows Vista and Windows XP operating systems.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6815545&lang=en

Loomis Group for Samsung Electronics America
Lisa Kennedy, 415-882-9494
kennedyl@loomisgroup.com