Published: August 02, 2011
Quintiles, Kadrige Open E-Solutions Operation in the US
RESEARCH TRIANGLE PARK, N.C. & PARIS - (BUSINESS WIRE) - Quintiles,
the world's leading biopharmaceutical services company, and Kadrige,
the market leader in e-detailing and multichannel sales solutions for
the pharmaceutical and healthcare industries, today announced the
opening of the first Kadrige office in the U.S.
By establishing a presence at Quintiles' regional headquarters in
Parsippany, N.J., Paris-based Kadrige is accelerating its international
development plan for the North American region. In the U.S., Kadrige is
building a team of consultants, sales professionals, project managers
and information technology engineers to market the full range of
services that enable biopharma to benefit from next generation medical
call solutions.
In late 2010, Quintiles and Kadrige signed a co-promotion agreement
covering Europe and the U.S. to offer solutions that help biopharma
customers reduce one of their largest fixed costs by transitioning to a
"hybrid" sales model. This blends face-to-face physician discussions
with live, remote e-detailing calls via the telephone and internet.
Quintiles and Kadrige are also developing Web-Call centers, which allow
sales representatives to train or call on healthcare professionals via
the Internet.
"The U.S. office opening is a natural evolution for the
Kadrige/Quintiles alliance," said Hubert Catanese, Managing Director at
Kadrige. "North America is the leading global pharmaceutical market and
the New Jersey, New York and Philadelphia triad hosts the headquarters
of many major biopharma companies, some of which are already our
customers. We have won several major contracts with leading North
American groups who have chosen to rely on Kadrige medical hybrid calls
to expand their market share."
The creation of a local team in the U.S. will allow Kadrige to closely
oversee ongoing projects, develop its business activity locally and
provide quality support to its U.S. partners.
"In the changing world of biopharma, we call the
New Health, we are providing the solutions our customers need
through innovative technology and more than 10,000 field sales
representatives," said Michael Ackermann, Senior Vice President of
Commercialization for Quintiles. "The goal is to set the standard for
physician detailing, with a complete solution offering that integrates
technology and face-to-face contact. Together, Quintiles and Kadrige can
empower physicians with the most up-to-date, reliable information about
the therapies that can help improve the lives of patients."
About Quintiles
Quintiles is the only fully integrated biopharmaceutical services
company offering clinical, commercial, consulting and capital solutions
worldwide. The Quintiles network of more than 20,000 engaged
professionals in 60 countries works with an unwavering commitment to
patients, safety and ethics. Quintiles helps biopharmaceutical companies
navigate risk and seize opportunities in an environment where change is
constant. For more information, please visit www.quintiles.com.
About Kadrige
Kadrige is the European leader in SaaS (Software-as-a-Service)
e-detailing and e-conferencing solutions. Its deep understanding of the
complex requirements of the pharmaceutical industry professionals has
enabled the development of high performance and innovative solutions and
services. Kadrige offers software solutions intended for health care
sales forces, which enable a smooth transition from a classical health
care visit model towards a "hybrid" model, which brings a much higher
return on investment. With this hybrid model, Health Care Professionals
smartly mix face-to-face promotions of their products to the health care
professional, and remote live e-detailing visits by combining telephone
and internet. Founded in 2002, Kadrige has more than 50 employees and
several clients in France and around the world among which are ranked in
the top 20 pharmaceutical company ratings. For more information, please
visit: www.kadrige.com.
Forward-Looking Statements
This press release contains "forward-looking statements," based on
current expectations of future events. If underlying assumptions prove
inaccurate or unknown risks or uncertainties materialize, actual results
could vary materially from expectations and projections. Risks and
uncertainties include, among other things, general industry conditions;
technological advances and patents attained by competitors; challenges
inherent in the research and development and regulatory processes;
challenges related to product marketing, such as the unpredictability of
market acceptance for new products; inconsistency of treatment results
among patients; the potential for product failures; potential
difficulties in manufacturing; governmental laws and regulations
affecting domestic and foreign operations and the ongoing success of the
collaboration. The parties expressly disclaim any intent or obligation
to update these forward-looking statements except as required to do so
by law.

Quintiles
Mari Mansfield, +1 919 998 2639
Media Relations
mari.mansfield@quintiles.com
or
Greg
Connors, +1 919 998 2000
Investor Relations
invest@quintiles.com
or
Kadrige
Franck
Tupinier, +33 6 74 68 37 93
Media Relations
ftupinier@myntic-pr.com
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