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Cabela's Expands Cross-Channel Mobile Strategy with Launch of iPhone and Android Rich Apps Powered by Digby

With Cabela's iPhone and Android apps, consumers can now use their smartphones to help with their in-store purchase decisions through the apps' barcode and QR code scanning features. Consumers looking to read a more detailed product description, see customer submitted ratings and reviews, or even view product or promotional videos can scan the in-store item's barcode or QR code from within the Cabela's branded rich app. Similarly, Cabela's will begin shipping its popular print catalogs with QR codes so customers can scan special offers or select products while using the Cabela's iPhone or Android app to immediately see the item or offer and buy it directly from their smartphone in as little as 60 seconds.

"We are seeing more and more of our customers pull out their smartphones while in our retail stores to do research and become more educated about our products and services," said Mark Thompson, Director of eCommerce of Cabela's. "Through the new Cabela's iPhone and Android rich app, we are creating a deeper and more engaging relationship with our customers, driving sales, increasing loyalty and learning ways to serve them better."

The iPhone and Android apps also include key features that enable consumers to easily and quickly search, browse and buy whether at home, on the go or in the retail store. Such features include: rich product photographs, complete product descriptions, customer-submitted product ratings and reviews, shop by category including the "Bargain Cave," store locator, access to the Cabela's CLUB loyalty program and a complete site search.

"Cabela's is strategically leveraging mobile across multiple channels to deliver an exceptional user experience for the mobile web and now, with iPhone and Android rich Apps," said Dave Sikora, President and CEO of Digby. "Our unified mobile platform enables Cabela's to simply integrate once and deliver these engaging experiences when its customers are at home, when mobile and now specifically in its stores."

According to Shop.org, nearly half of consumers are now using their mobile phones while in the retail store to assist with their purchase decisions. Cabela's is embracing this mobile phenomena by offering timely, valuable and relevant offers through their branded mobile rich app experience, giving them an unprecedented opportunity to engage with their customers while in the store.

About Cabela's

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".For additional information, please visit us at www.cabelas.com.

About Digby

Digby mobilizes retailers by helping them take a strategic approach to mobile commerce and in-store mobile engagement, delivering a unique multi-channel retail branded experience for the mobile Web and rich Apps for today's consumers whether they are at home, on the go, or in the retail store. Digby delivers a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Solely focused on the retail channel since 2006 and with many top retailers already enabled including Toys "R" Us, Costco, The Home Depot, Brooks Brothers, Wet Seal, Godiva, Republic, Golfsmith, Orvis and many others, Digby is the leading provider of mobile commerce and in-store engagement for retailers. Learn more about us at www.digby.com.

KetnerGroup (for Digby)
Catherine Seeds and Caitlin McClaugherty, 512-794-8876
digbyPR@ketnergroup.com