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B-Roll Available: Hundreds of Kids Learn Video Game Coding at ROBLOX Rally at SF Exploratorium

The press release announcing the Rally can be found here: http://www.businesswire.com/news/home/20110726005774/en/1000-Fans-Worldwide-Converge-Rally-Online-Gaming

Included in the attached b-roll:

Scenes

• Outside Exploratorium, line of kids waiting to sign in
• Introduction with Dave Baszucki, CEO and Founder, on main stage welcoming fans
• Shots of audience
• Creative art wall montage
• ROBLOX kids, age 6-16, in front of computer learning how to write video game code
• John Shedletsky (A.K.A as in-game celebrity "Telamon" ), Creative Director, signing autographs
• Kids waving as they walk out

Interviews with kids and parents

• Kids interviewing kids on why they came
• Twin brother and sister, age 11, talking about making their own games
• Parent talking about how her son is not only enjoying himself, but learning something
• Family that traveled from Virginia. The son came to Rally to learn specifically about scripting.

Interviews with ROBLOX executives

• David Baszucki, Founder & CEO
• Clint Schmidt, VP of Marketing

ROBLOX is unique among gaming sites in that kids are the architects of the game and can learn software coding abilities that can propel future careers. Using physics to simulate the real world, ROBLOX brings the ever popular building-blocks style of play into a massively multi-player 3D game environment. Parents of ROBLOX players will also attend the event with their kids to show support for their choice to move beyond basic games and build their own 3D games. In addition to software development, ROBLOX also fosters entrepreneurism by allowing kids to become merchants of virtual goods, advertise their creations, and work collaboratively with their friends.

ROBLOX is Hiring

ROBLOX is hiring now. For more information, visit: jobs.roblox.com

About ROBLOX

ROBLOX is the 2^nd ranked kids sites on the Internet. With over 6.8 million unique visitors each month, ROBLOX is unique among gaming sites because users are the architects of their own worlds. ROBLOX is a massively multi-player 3D game environment with tens of thousands of games that use physics to simulate the real world, and a virtual economy with millions of highly customized characters. Players on ROBLOX demonstrate incredible creativity limited only by their imagination, using core building components to create their own elaborate online games, social hangouts, and custom virtual items.

For more information, visit www.roblox.com

Media note: Talking Points for ROBLOX RALLY

• ROBLOX, a massive multi-player online video game, hosted over 1,000 fans from around the world at the first ever ROBLOX Rally at the Exploratorium in San Francisco yesterday.
• But these kids didn't just come here to play video games; they came to learn how to create the games themselves.
• Players took classes called "scripting 101" and "meet the developers" designed to spark an interest in future tech careers, perhaps as a software engineer or even a video game developer.
• The Rally brought an opportunity for players on opposite sides of the country that may have been playing together in a social environment for years and are just now meeting in-person.
• ROBLOX currently boasts over 6.8 million members worldwide and over 942 million page views per month, making it the second most popular kids entertainment site (according to comScore).
• ROBLOX CEO, Dave Baszucki, started the company in 2006 with the intention of developing a virtual environment that encouraged creativity and entrepreneurism in children, by allowing them to create their own games, collaborate with other players and even become online merchants.
• While ROBLOX originally only expected about 200-300 attendees, the event sold out in the first two weeks reaching a max of over 1,000 tickets sold.
• There were over 10 million games created on ROBLOX last year

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6815567&lang=en

ROBLOX
Cara Porchia, 415-755-8523
press@roblox.com
Whitney Werth, 415-595-5662
press@roblox.com