Published: August 01, 2011
T-Mobile USA and 7-Eleven Partner to Provide Convenient Prepaid Handset, Service
BELLEVUE, Wash. & DALLAS - (BUSINESS WIRE) - Today, T-Mobile USA, Inc. and 7-Eleven, Inc. announced the availability
of a T-Mobile prepaid, no term contract handset in the retail chain's
7-Eleven stores. The affordable handset works with T-Mobile's prepaid
plans and services that run on its nationwide 4G network.
7-Eleven, one of the first convenience retailers to recognize customers'
desire for affordable, no term contract airtime, began offering prepaid
cards in 1994. The addition of the T-Mobile handset provides 7-Eleven
customers with brand-name service at a value price for those who prefer
prepaid products.
Starting Aug. 1, 7-Eleven customers will have convenient access to an
affordable T-Mobile prepaid handset, the LG GS170. Available for $29.99
(plus taxes and fees), the LG GS170 offers an intuitive user interface
with one-touch speakerphone, large visible keys and a high-resolution
color display. In addition, the LG GS170 features a VGA camera, MP3
ringtone capability, Bluetooth 2.1, text and picture messaging
capability, and email support packaged in a sleek, pocket-size design.
As part of the expanded partnership, customers can take advantage of a
special, limited-time promotion. Throughout the month of August, the LG
GS170 price will be half-off with the purchase of a $50 airtime card at
7-Eleven stores.
"Industry projections indicate that prepaid service will continue its
growth trajectory and is expected to comprise a significant portion of
the wireless market within the next several years," said Amy McCune,
vice president of national retail for T-Mobile USA. "We believe
7-Eleven's customers who seek accessibility and convenience will love
this prepaid phone. They can expect to receive the high-quality customer
service and access to a nationwide 4G network that T-Mobile users have
come to expect."
7-Eleven customers can join America's Largest 4G Network with
T-Mobile's affordable No Annual Contract Monthly4G plan. The
$50-per-month plan offers unlimited talk, unlimited text and unlimited
Web with no overage charges and the first 100 MB of data at up to 4G
speeds*.
"We were one of the first in our industry to offer prepaid phone service
and continue to see an opportunity to provide customers with easy and
accessible wireless service, which is why we've looked to T-Mobile to
expand our prepaid handset offerings," said Jesus Delgado-Jenkins,
7-Eleven's senior vice president of merchandising, marketing and
logistics. "To give you an idea of how many prepaid transactions we
conduct, consider that if all the prepaid cards sold on an average day
at 7-Eleven stores were placed end to end, they would span more than 30
football fields."
* Monthly4G plans provide access to wireless service for 30
days; capable device required to achieve 4G speeds. After high-speed
allotment is used, speeds slowed to up to 2G speeds for remainder of
month. T-Mobile's HSPA+ 4G network not available everywhere. See
coverage details at T-Mobile.com.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience
retailing industry. Based in Dallas, Texas, 7-Eleven operates,
franchises or licenses more than 8,800 7-Eleven stores in North
America. Globally, there are approximately 42,500 7-Eleven stores in 16
countries. During 2010, 7-Eleven stores worldwide generated total sales
close to $63 billion. 7-Eleven has been honored by a number of companies
and organizations recently. Accolades include: #2 on Forbes magazine's
2011 list of Top Franchises for the Money; #4 spot on Entrepreneur
magazine's Franchise 500 list for 2009 and #3 in Forbes magazine's Top
20 Franchises to Start. Hispanic Magazine named 7-Eleven in its Hispanic
Corporate Top 100 Companies that provide the most opportunities to
Hispanics. 7-Eleven received the 2010 Retailer of the Year from PL
(Private Label) Buyer because of the company's private-label brand
initiative. The company is franchising its stores in the U.S., and is
expanding through organic growth, acquisitions and its Business
Conversion Program. Find out more online at www.7-Eleven.com.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless
operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the first
quarter of 2011, approximately 128 million mobile customers were served
by the mobile communication segments of the Deutsche Telekom group -
33.6 million by T-Mobile USA - all via a common technology platform
based on GSM and UMTS and additionally HSPA+/HSPA+42. T-Mobile USA's
innovative wireless products and services help empower people to connect
to those who matter most. Multiple independent research studies continue
to rank T-Mobile USA among the highest in numerous regions throughout
the U.S. in wireless customer care and call quality. For more
information, please visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG. For
further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6814545&lang=en

Media Contacts:
T-Mobile USA Media Relations
+1.425.378.4002
mediarelations@t-mobile.com
or
Margaret
Chabris
7-Eleven, Inc.
972-828-7285
Margaret.Chabris@7-11.com
Copyright © 2012, Business Wire, Inc., All rights reserved.
Copyright © 2012, NewsBlaze,
Daily News