NEWS

WIRES

OTHER

LG Mobile & Gameloft Challenge Gamers to Battle it Out in First Ever N.O.V.A 3D Gaming Tournament

SAN FRANCISCO, Aug. 2, 2011 /PRNewswire/ -- LG Mobile announced today it is continuing its integrated marketing campaign, "Bring Your World Alive," to promote the upcoming launch of LG Thrill 4G(TM), an unprecedented superphone available in the coming weeks exclusively from AT&T for $99.99. In a partnership with Gameloft, a leading global publisher of digital and social games, LG will invite consumers to bring their gaming alive in a larger than life 3D Gaming Tournament and spectacle at San Francisco's Ferry Building Marketplace on Wednesday, Aug. 10, 2011.

LG's "Your Gaming Comes Alive" leg of the campaign kicked off with a series of Facebook banners promoting a consumer sweepstakes that invited gamers to win a trip to San Francisco to compete in the world's first N.O.V.A 3D Gaming Tournament. Teams of gamers and sweepstakes winners will use LG Thrill 4G - the only smartphone in the U.S. to feature a 1 GHz dual-core, dual-channel, dual-memory - as they battle it out in Near Orbit Vanguard Alliance (N.O.V.A.) 3D, one of Gameloft's most popular properties. After multiple preliminary battles, top scorers will go head-to-head for the chance to be crowned the N.O.V.A. Intergalactic Gaming Champion and win more than $10,000 worth of LG products.

Alongside the competition, the action of N.O.V.A. will visually come alive with a spectacular 3D mapping projection on the prominent Ferry Building for all onlookers to enjoy.

"LG's partnership with Gameloft allows us to deliver the best in mobile gaming," said Tim O'Brien, vice president of marketing for LG mobile. "N.O.V.A.'s fast-paced gameplay and detailed environments highlight the best aspects of glasses-free mobile 3D. For $99.99, LG Thrill 4G users will get one of the market's most advanced smartphones with unrivalled 3D and gaming capabilities."

"Gameloft and LG are pushing the boundaries of what's possible on mobile devices by taking advantage of glasses-free 3D technology," said Baudouin Corman, vice president of publishing in the Americas at Gameloft. "With LG Thrill 4G, players can experience N.O.V.A in 3D like never before."

LG's "Bring Your World Alive" campaign began in late-June during the 3D Entertainment Summit in New York City with a keynote speech delivered by O'Brien discussing the ways in which LG Thrill 4G breaks the common barriers of 3D technology, including accessibility, unwanted glasses and lack of content. Following the 3D Summit, LG hosted the "World' First 3D User-Generated Concert" with Jane's Addiction where more than 100 ticket-holders captured 3D video of the event using LG Thrill 4G devices. The footage will be transformed into a 60-minute documentary that will be available on the LG Thrill YouTube 3D channel, youtube.com/comealive, beginning Aug. 4, 2011.

The ideal handset for on-the-move entertainment enthusiasts, LG Thrill 4G allows users to do it all in 3D - create, share and enjoy content in 3D. Gamers will love it for the 3D games, amateur cameramen will love the ability to create and share in 3D video and customers looking for one of the most powerful and capable superphone on the market will be delighted by the LG Thrill 4G, which will be available in AT&T company owned stores in the coming weeks for $99.99 with a two-year contract. For more information, please visit www.thrillbylg.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.

SOURCE LG Mobile Phones