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Outdoor Channel Becomes Pinnacle Sponsor for 2012 SHOT Show

The SHOT Show is owned by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by Reed Exhibitions. The show is the largest of its kind in the world, attracting nearly 60,000 attendees and more than 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement, optics, cutlery and related products and services.

Outdoor Channel offers popular programming that captures the authentic excitement of the hunting, fishing, shooting, off-road, adventure and conservation lifestyles. The national cable network takes viewers across the country and around the world, sharing unmatched thrills and adventures through the eyes of esteemed outdoor personalities and the industry's top celebrities. It can be viewed on multiple platforms, including high definition, video-on-demand, as well as online via OutdoorChannel.com.

"This marks the second year in a row Outdoor Channel has stepped up to become a top-tier sponsor of the SHOT Show, reflecting the network's commitment to the outdoor industry and all that the industry's premier trade show stands for," said Chris Dolnack, NSSF senior vice president and chief marketing officer.

Outdoor Channel's sponsorship includes being the official title sponsor of NSSF's State of Industry Event, badge holders and information and navigation stations, plus signage, advertising and celebrity autograph advantages.

"We're proud of our longstanding partnership with the NSSF and as a pinnacle-level sponsor of the 2012 SHOT Show, we look forward to providing another platform for outdoor enthusiasts to connect with Outdoor Channel's popular content and leading personalities," said Tom Hornish, Chief Operating Officer, Outdoor Channel. "We're committed to finding innovative ways to engage with our loyal base of fans and partners. By actively participating in high-profile industry events such as SHOT Show, we are able to reinforce our definitive leadership role as the principal media and entertainment brand for outdoor enthusiasts nationwide. Stay tuned for more information on the exciting elements planned for this year's show."

Outdoor Channel's prime headquarters at SHOT Show will be in Bassano meeting rooms 2601-2505 in the Venetian Hotel adjoining the Sands Expo Convention Center. Outdoor Channel's booth will be L-215 in the Sands Lobby on the upper level.

The SHOT Show will run January 17-20 at the Sands Expo Convention Center in Las Vegas. Learn more about the show at www.shotshow.org.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, log on to www.nssf.org.

NSSF is celebrating its 50th anniversary in 2011. Learn about the Foundation's history at www.nssf.org/50.

CONTACT: Bill Brassard Jr.
203-426-1320

SOURCE National Shooting Sports Foundation