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Strategy Analytics: Home Web browsing is Dominant Tablet Application but Use Cases and Locations are Varied

The Tablet and Touchscreen Devices service (TTS) report, "Tablet Usage Behavior and Wi-Fi / 3G Connectivity Expectations," finds that over 25 percent of all tablet usage is dedicated to web browsing and email, for both owners and those who intend to purchase tablets in the near future.

In the home, tablet connectivity with Wi-Fi was almost universally preferred. However, tablet use in most other locations showed a mixed picture which includes Wi-Fi, 3G and stand-alone operations. This means that nearly 65-75 percent of all usage across all environments takes place over a Wi-Fi network. These findings come from a Strategy Analytics survey of both Tablet users and future purchasers in the US and UK.

Martin Bradley, Associate Director in the Global Wireless Practice and author of the report, noted, "For both existing tablet owners and potential buyers, Strategy Analytics analysis reveals that tablets are most used for web browsing. Another 40 percent of tablet use can be attributed to media and app store applications. Existing tablet owners enjoy exploring app store offerings, whereas future tablet buyers express interest in accessing readily available media store content."

David Kerr, VP at Strategy Analytics added, "Although, almost half of future users are uncertain about the need for 3G, Strategy Analytics research shows that with increasing affordability, operator subsidy, point of sale promotion and multi-device data plans more tablet users will seek consistent 3G always-on connectivity."

The chart, "Tablet Use Locations by Connectivity Type," may be found at, http://sa-link.cc/PR010811.

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/.

Strategy Analytics, Inc.
US Contact:
David Kerr, +1 617-614-0720
dkerr@strategyanalytics.com
or
European Contact:
Martin Bradley, +44(0) 1908 423 648
mbradley@strategyanalytics.com