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Beach Bunny Swimwear Increases Sales from Facebook with Marin Software

News Facts:

• After Clearsearch Media deployed Marin Software, Beach Bunny Swimwear experienced a 311 percent increase in new Facebook "likes" per day, a 344 percent increase in daily Facebook page views, a 319 percent increase in fans and a 120 percent increase in daily purchases attributed to Facebook.
• Prior to deploying Marin Software Enterprise Edition, Clearsearch Media relied on manual, time-consuming processes to manage marketing campaigns on Facebook. Marin's Facebook advertising tools enabled Clearsearch to more efficiently target audiences, analyze performance and optimize social ads for Beach Bunny Swimwear.
• Beach Bunny Swimwear ads on Facebook often fell victim to "ad-fatigue," necessitating Clearsearch Media to rotate the ads regularly. Before Marin Software, Clearsearch would have to rotate ads manually. Marin automates the rotation of creative ads on Facebook, providing more time for Clearsearch to expand Beach Bunny Swimwear's Facebook ad audiences and test out new targeting criteria.

Quotes:

• "With Marin's Facebook technology, we are able to manage Facebook ads at a scale that we could never have done manually. The platform has provided significant performance improvements for our clients, both increasing Facebook 'likes' and improving online sales," said Paul Langtry, Managing Director and Partner at Clearsearch Media. "With Marin Software, we achieved a great increase in conversion rates on Facebook for Beach Bunny Swimwear."
• "As businesses increase their marketing activities on Facebook, it is imperative they have the right tools in place to succeed," said Matt Lawson, Vice President of Marketing at Marin Software. "Marin Software vaults businesses' Facebook marketing campaigns ahead, ensuring they get the most out of their ad budgets."

Resources:

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Beach Bunny Swimwear Case Study

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About Marin Software:

Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company's flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise, through an application designed for marketers spending less than $100,000 per month on paid search. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualized ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.

Marin Software
Kari Moe Straley
kari@linkedcom.com
415-215-6423