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iCampusTimes Launches Mobile App to Deliver Real-Time Deals and Breaking News to Campus Communities

iCampusTimes Sells Through College Publications to Merchant Advertisers That Reach Student Populations

iCampusTimes, a location-based mobile app platform specifically for campus newspapers, today launched to distribute to students real-time deals from local merchants and late-breaking campus news.

"Unlike other daily deal sites, iCampusTimes' immediate deals are unique to campus communities, do not require advance purchase, and can be short term and spontaneous," said Tim Roberts, president, iCampusTimes. "By working with us, college publications get to offer mobile marketing to their merchant advertisers, which they couldn't do alone, and generate additional advertising profit during these cash-strapped days."

Reach heart of local communities
iCampusTimes delivers mobile app technology to college communities. In addition, iCampusTimes grants additional revenue to college publications as they sell advertising to local businesses and promote app downloads to students. College publications benefit by:

• Creating a new revenue source
• Connecting with students via mobile marketing
• Offering merchants advertising opportunities not available previously

Measure and win with up-to-the-minute metrics
Merchants gain real-time metrics about their advertising budgets with campuses, and campuses profit from additional ways to interest their merchant advertisers. Merchants strike more deals because they:

• Get into the mobile game at a very low cost
• React and adapt their marketing based on real-time demand
• Track results in real time

Designed for campus communities
Because iCampusTimes' immediate deals are unique to campus communities and do not require advance purchase, they fit the needs of budget-conscious student populations. From across campus to across town, iCampusTimes communicates merchants' promos and campus news to students, who are more likely to be engaged with and influenced by social and mobile media than other forms. Students:

• Get to know local merchants without cash-intensive investments
• Stay current on campus activities with breaking-news features
• Support campus publications to help ensure continuity of operation

To bring iCampusTimes to your publication, contact 1 800-882-7151.

About iCampusTimes
iCampusTimes is a location-based mobile app platform for campus newspapers that delivers to students late-breaking campus news and real-time deals from local merchants. Learn more at www.icampustimes.com. Follow us at www.twitter.com/icampustimes.