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Red Carpet Manicure, LLC to Launch the First At-Home Professional Salon Gel Nail Polish System at ULTA

HAUPPAUGE, N.Y., July 29, 2011 /PRNewswire/ -- Red Carpet Manicure, LLC, managed by two former Coty Beauty Executives, Barry Shields and Bruce Kowalsky, announced today the launch of Red Carpet Manicure, an LED gel polish manicure and pedicure system that brings the professional salon experience to the masses with a simple and effective at-home application that is ready within minutes. Launching nationwide at ULTA in early September, Red Carpet Manicure will be available in 36 shades.

A new category in the consumer beauty industry, Red Carpet's gel nail polish is the first of its kind in the retail market. It lasts for weeks with a fast, safe and easy application that guarantees a professional salon manicure with no chipping or peeling. The Red Carpet gel manicure and pedicure are applied in three simple steps: preparation, care & color, and finish. The system includes an exclusive Portable LED light or a Pro:45 LED light that cures the gel polish in seconds for weeks of wear. Red Carpet Manicure, LLC is also consulting with celebrity nail professionals to develop patented color shades and tap into the current nail trends in the industry.

"Bruce and I met over fifteen years ago and have always envisioned launching a company to develop, market and manufacture the most innovative professional quality beauty products," said Barry Shields, of Red Carpet Manicure, LLC. "Much like the at-home, do-it-yourself hair color industry, gel polish is a niche opportunity to take a complicated and pricey professional application and bring it to consumers in three easy steps."

Red Carpet Manicure creates an affordable gel nail polish option with the full system costing $57.94, or just $2.90 each for twenty at-home applications compared to an average of $40.00 for each professional application in the salon. The brand launch includes the Prep Max Adhesion Sanitizer, the Structure Base Coat Gel, LED Gel Polish, Brilliance Seal and Shine Top Coat and Revitalize Nourishing Cuticle Oil. In addition to providing a full professional gel manicure the brand is also launching Purify Pre & Post Application Cleanser, Erase Gel Nail Polish Remover and a Nail Accessories kit. The Red Carpet proprietary Portable LED light will be available in addition to the Red Carpet Pro:45 LED light which incorporates identical technology to those in salons, both of which are safe and effective.

"The popularity of professional gel manicures continues to grow as women seek the convenience of long-wearing manicures," said ULTA Vice President of Mass Merchandising & Pricing, Barbara Zamudio. "As the first product line to offer a do-it-yourself gel polish, and in a beautiful array of colors, we are delighted to offer Red Carpet Manicure in our stores. We believe our customers will be very excited to have the opportunity to enjoy the benefits of a gel manicure that they can apply themselves."

About Red Carpet Manicure, LLC

Red Carpet Manicure will launch in September 2011 and is the world's first at-home professional salon gel polish for consumers. Available nationwide at ULTA and www.ulta.com, Red Carpet Manicure offers weeks of wear with a patented formula and is easy to apply with three simple steps.

SOURCE Red Carpet Manicure, LLC