Published: July 28, 2011
Strategy Analytics: Apple Becomes World's Number One Smartphone Vendor in Q2 2011
BOSTON - (BUSINESS WIRE) - According to the latest research from Strategy Analytics, global
smartphone shipments grew an impressive 76 percent annually to reach a
record 110 million units in the second quarter of 2011. Both Apple and
Samsung overtook long-time volume leader Nokia for the top two spots in
our rankings.
Alex Spektor, Senior Analyst at Strategy Analytics, said, "Global
smartphone shipments grew a healthy 76 percent annually to reach a
record 110 million units in Q2 2011. We had previously reported on Apple
becoming the largest smartphone vendor in terms of revenue and profits.
Now, just four years after the release of the original iPhone, Apple has
become the world's largest smartphone vendor by volume with 18 percent
market share. Apple's growth remained strong as it expanded distribution
worldwide, particularly in China and Asia."
Neil Mawston, Director at Strategy Analytics, added, "Samsung overtook
Nokia to become the world's second largest smartphone vendor in Q2 2011.
Samsung's shipments grew a huge 520 percent annually, for 17 percent
global smartphone market share. Samsung's Galaxy portfolio has proven
popular, especially the high-tier S2 Android model."
Tom Kang, Director at Strategy Analytics, added, "Having become the
first ever vendor to ship 100 million smartphones in a single year
during 2010, long-time leader Nokia has slipped two places in our
rankings in Q2 2011. The vendor's 15 percent global smartphone market
share is less than half of what it was just one year earlier, as the
industry awaits Nokia's pending transition to Windows Phone 7."
|
Exhibit 1: Global Smartphone Vendor Shipments and Market Share in
Q2 2011
|
|
|
|
Global Smartphone Vendor Shipments (Millions of Units)
|
Q2 '10
|
Q2 '11
|
|
Apple
|
8.4
|
|
20.3
|
|
|
Samsung
|
3.1
|
|
19.2
|
|
|
Nokia
|
23.8
|
|
16.7
|
|
|
Others
|
27.1
|
|
53.8
|
|
|
Total
|
62.4
|
|
110.0
|
|
|
|
|
|
|
Global Smartphone Vendor Marketshare %
|
Q2 '10
|
Q2 '11
|
|
Apple
|
13.5
|
%
|
18.5
|
%
|
|
Samsung
|
5.0
|
%
|
17.5
|
%
|
|
Nokia
|
38.1
|
%
|
15.2
|
%
|
|
Others
|
43.4
|
%
|
48.9
|
%
|
|
Total
|
100.0
|
%
|
100.0
|
%
|
|
|
|
|
|
Growth Year-over-Year %
|
50.4
|
%
|
76.3
|
%
|
The full report, Apple Becomes World's No.1 Smartphone Vendor in Q2
2011, is published by the Strategy Analytics Wireless Smartphone
Strategies (WSS) service, details of which can be found here: http://tinyurl.com/2cpmn32.
About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting
firm. The company is headquartered in Boston, USA, with offices in the
UK, France, Germany, Japan, South Korea and China. Visit www.strategyanalytics.com
for more information.

Strategy Analytics, Inc.
USA:
Alex Spektor, +1 617-614-0726
ASpektor@strategyanalytics.com
or
Asia:
Thomas
Kang, +82 10 2874 8133
TKang@strategyanalytics.com
or
Europe:
Neil
Mawston, +44 1908 423 628
NMawston@strategyanalytics.com
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